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STIHL sets revenue record and focuses on dual technological leadership

Waiblingen, Germany – The STIHL Group completed the difficult fiscal yr 2022 with record-breaking income of 5.5 billion euros, equating to progress of 8.6 p.c in comparison with the earlier yr. As a world enterprise, the corporate generated 90 p.c of its income outdoors its home market of Germany. The rise was attributable particularly to forex results, inflation-related value changes, and stronger demand for higher-price skilled merchandise. Excluding forex results, income would have grown by 3.1 p.c. As of Dec. 31, 2022, the STIHL Group employed 20,552 individuals, a rise of two.3 p.c yr on yr. Michael Traub, Chairman of the Government Board of STIHL, says: “Our gross sales remained excessive within the fiscal yr 2022. Nonetheless, we recorded a slight decline in demand in comparison with the high-growth in earlier years. That’s as a result of 2022 was closely influenced by financial and geopolitical challenges, reminiscent of disrupted provide chains, materials shortages, battle in Ukraine, the vitality disaster, and inflation — one thing we additionally felt by way of enterprise efficiency.” Gross sales progress was slowed by quite a lot of components, together with weak financial efficiency in U.S. and western European core markets, declining buying energy, and a extra marked shift in shopper spending to different areas of life (reminiscent of travelling and consuming out) because of eased Covid restrictions. Though the pattern towards battery-operated merchandise remained intact, the STIHL Group noticed a slight decline within the gasoline-powered section. Traub: “The shift from gasoline to battery energy is in full swing. STIHL is actively shaping this transformation by specializing in twin technological management. We’re constantly and systematically making huge investments in battery know-how whereas persevering with to completely help the sustainable and environmentally pleasant development of our gasoline-powered merchandise.”

Right now the STIHL product vary contains greater than 80 battery-operated instruments for personal customers and professionals, which account for 20 p.c of the STIHL instruments offered worldwide. By 2027, STIHL plans to extend this share to not less than 35 p.c, with a objective of 80 p.c for 2035.

Except for battery know-how, STIHL can be investing within the development of combustion engines, notably by way of their sustainability. To take action, STIHL is specializing in biofuels and e-fuels. With MotoMix Eco, which the corporate developed in-house, STIHL has already launched a gasoline containing 10 p.c renewable uncooked supplies, reminiscent of wooden scraps from forestry and non-edible components of vegetation. In contrast with STIHL MotoMix, a traditional specialty gasoline for two-stroke engines, MotoMix Eco helps cut back carbon emissions by not less than 8 p.c. Now STIHL is taking issues a step additional with e-fuels, artificial fuels produced from inexperienced hydrogen and CO2 utilizing wind vitality which are just about carbon-neutral. STIHL merchandise are already e-fuel prepared in the present day: the discount in carbon emissions from using merchandise with a combustion engine has an instantaneous impact, with out clients having to put money into new merchandise. STIHL plans to realize the widespread use of e-fuels in its instruments beginning in 2027.

Dr. Stefan Caspari

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