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ST Engineering iDirect recognized by MSUA for its Mobile Marketing Campaign

Superior Mobility Marketing campaign engaged the satellite tv for pc ecosystem, opening up a discussion board for discussions round QoS, operational challenges and the impression of rising applied sciences

Washington, D.C., March 14, 2023 – ST Engineering iDirect, a worldwide chief in satellite tv for pc communications, has been awarded the Cell Advertising and marketing Marketing campaign Award by the Cell Satellite tv for pc Customers Affiliation (MSUA). The award was given for ST Engineering iDirect’s Superior Mobility Marketing campaign which centered on its options for the land cellular, maritime and aero markets.

“We’re completely delighted to obtain the Cell Advertising and marketing Marketing campaign Award and to have been acknowledged by MSUA. This marketing campaign encapsulates the spirit of our firm: prioritizing collaboration, consciousness, and industry-leading satcom options,” stated Jennifer Hoil, Director, Product Advertising and marketing at ST Engineering iDirect.

“Digital demand is driving the necessity for dependable, versatile connectivity for the aero, maritime and land mobility markets. Service suppliers depend on superior mobility know-how to fulfill the distinctive connectivity necessities of those customers. In the present day’s mobility networks have to quickly ship information and have to be inherently scalable for the subsequent technology of know-how – and we’re assured that our options can assist service suppliers obtain this,” she added.

The marketing campaign engaged main {industry} publications, main satellite tv for pc operators and repair suppliers throughout a collection of stay and recorded webinars, articles, whitepapers and social media. Three stay webinars featured senior executives from Satcom Direct and Panasonic Avionics (aero), Intelsat and SES (land mobility) and Marlink and Eutelsat (maritime) for interviews by Avionics Worldwide and Through Satellite tv for pc.

Subsequent recorded webinars centered additional on finish person insights together with two interviews from Through Satellite tv for pc’s Editorial Director, Mark Holmes with ST Engineering iDirect, Speedcast and Cruise Administration Worldwide adopted by ST Engineering iDirect with UK-based GRC, a number one supplier of mission vital communication and situational consciousness methods. A 3rd recorded webinar with Avionics Worldwide featured UK-based consultancy Valour and ST Engineering iDirect to debate the method of terminal upgrading occurring inside aero satcom integrators worldwide.

The marketing campaign was a fantastic success, producing a complete of roughly 1,600 actionable leads. Not solely this, it heightened consciousness throughout the board that not all mobility options are made equal, and that it takes a mix of extremely efficient applied sciences and waveforms to make sure seamless, always-on, dependable connectivity throughout land, sea and air.

The Superior Mobility marketing campaign additionally knowledgeable ST Engineering iDirect’s clients and companions concerning the vital impending adjustments as house and satellite tv for pc know-how converge with terrestrial and wi-fi networks.

“With the creation of recent open 5G requirements for satellite tv for pc and the shift away from {hardware} to virtualized, Cloud-native environments, there’s a large alternative to lastly present passengers with the living-room like Web expertise and companies with the enterprise grade telco environments they crave whereas transferring regionally or globally,” commented Hoil.

The important thing parts of the Superior Mobility providing embody a fit-for-purpose cadre of modems, award-winning Mx-DMA return know-how, scalable terminals which might be in a position to maintain tempo with demand, imperceptible beam switching and World Bandwidth Administration for custom-made service supply and useful resource administration.

ST Engineering iDirect was offered with the award in the course of the MSUA annual Satellite tv for pc Cell Innovation occasion on March 14th in the course of the SATELLITE 2023 convention in Washington, D.C. The MSUA is a non-profit group devoted to selling satellite tv for pc mobility innovation and growth of the satellite tv for pc mobility market worldwide.

The webinars featured within the marketing campaign may be accessed right here:


ST Engineering iDirect, a subsidiary of ST Engineering, is a worldwide chief in satellite tv for pc communications (satcom) offering know-how and options that allow its clients to broaden their enterprise, differentiate their providers and optimize their satcom networks. With over 40 years of delivering innovation centered on fixing satellite tv for pc’s most important financial and know-how challenges we’re dedicated to shaping the way forward for how the world connects. The product portfolio, branded iDirect, represents the very best requirements in efficiency, effectivity and reliability, making it attainable for its clients to ship the most effective satcom connectivity expertise wherever on the earth. ST Engineering iDirect is a frontrunner in key industries together with mobility, broadcast and army/authorities. In 2007, iDirect Authorities was fashioned to higher serve the U.S. authorities and protection communities. For extra data go to

Media contacts:
Julie Bettinger
Vice President, Company Advertising and marketing
ST Engineering iDirect
Telephone: (1) 703 648 8155

Rula Malky
Senior Supervisor, Company Communications
ST Engineering North America
Telephone: (1) 571 771 0176

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