Nosto’s Commerce Expertise Platform now natively integrates into Attentive’s SMS advertising platform to ship related, genuine, and significant buying experiences for patrons originating from SMS messaging campaigns
New York, September 29, 2022 — Nosto as we speak introduced the launch of its native integration with Attentive, paving the best way for extra customized buying experiences for SMS-driven site visitors.
Nosto and Attentive associate to present manufacturers the ability to create customized commerce experiences for SMS-driven site visitors
This new partnership permits manufacturers to tailor commerce experiences in a extra highly effective means, driving enhancements in on-line income, buyer engagement, and retention. This integration is a strong addition to any retailer’s toolkit that’s utilizing each Nosto and Attentive, particularly because the retail world heads into the busiest buying interval of the yr.
The mixing provides retailers entry to a pre-built Attentive site visitors supply section inside Nosto’s Commerce Expertise Platform (CXP), capturing all SMS-generated site visitors and enabling hyper-personalized experiences for that particular section of customers by way of Product Suggestions, Class Merchandising, Search, Content material Personalization, A/B Testing, Visible Consumer-Generated Content material and extra.
Constructing customized experiences for SMS site visitors provides manufacturers the flexibility to welcome customers from textual content messages with tailor-made pop-ups, set off banners that match the content material of the SMS message, filter product suggestions to indicate solely objects that the SMS promotion applies to, kind class pages to match the particular SMS message, in addition to frequent reminders of promos or coupon codes, and countdown timers for sure promotions so as to add urgency.
“SMS advertising has confirmed up to now years to be some of the highly effective channels to re-engage and domesticate your present prospects. By leveraging Nosto’s CXP and Attentive’s SMS advertising capabilities, retailers can now tailor your entire expertise—from the message itself to each subsequent impression within the buying journey,” says Frank Zimmerman, World Head of Partnerships, Nosto.
Optimizing for site visitors originating from SMS advertising campaigns by fully customizing the buying expertise utilizing Nosto, retailers can anticipate decrease bounce charges and elevated conversion charges for SMS campaigns. Plus, wealthy behavioral analytics with this integration opens up a wealth of optimization alternatives particular to the SMS section by product views, bounce charges, pattern evaluation, affinity detection, day/time preferences, in addition to search time period evaluation—all of which can be utilized to extend income per shopper.
With extra retailers turning to SMS as a advertising channel, this integration ensures that they needn’t sacrifice customized experiences for web shoppers partaking by way of textual content message. As we strategy peak season and customers anticipate particular affords and promotions delivered straight to their mobile phone SMS inbox, the Nosto and Attentive integration is an important improve to service provider tech stacks as they appear to make customized buying experiences a precedence.
“The one factor constant about digital advertising is that it is all the time altering. We see manufacturers frequently on the lookout for higher, extra customized, methods to interact with their prospects and meet them the place they’re—on their cell gadgets,” says Greg Bauman, Director of Partnerships, Attentive. “By this new integration with Nosto, we’re in a position to ship extra instruments to progressive manufacturers to form the best way they convey with their prospects.”
Nosto permits on-line manufacturers to ship genuine, related, and customized experiences at each touchpoint, throughout each machine. An AI-Powered Commerce Expertise Platform (CXP) designed for ease of use, Nosto empowers manufacturers to construct, launch, and optimize compelling digital experiences with out the necessity for devoted IT assets or a prolonged implementation course of. Main manufacturers in over 100 international locations use Nosto to develop their enterprise and delight their prospects. Nosto helps its purchasers from its workplaces in New York, Los Angeles, London, Paris, Berlin, Stockholm, Sydney, and Helsinki.
Attentive® is the chief in conversational commerce, reinventing business-to-consumer communication. Our SMS-first software program platform helps everybody from entrepreneurs to enterprises strengthen relationships with their customers in a brand new means. By two-way, real-time, customized communications, we drive billions in e-commerce income and over 5,000 main manufacturers like CB2, Pura Vida, City Outfitters, Jack within the Field, and Coach depend on Attentive to ship highly effective commerce experiences.
UK/EU/ROW: Uday Radia, CloudNinePR
North America: John Forberger, Forberger Communications