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SALESmanago hires C-Level Exec team to drive fourfold growth across Europe and to help eCommerce marketers grow the lean way


  • World manufacturers embracing the advantages of SALESmanago’s buyer engagement platform embody Burger King, Inglot, Roma FC, Starbucks and Victoria’s Secret

twenty sixth September, 2022, Krakow: Following a nine-digit Euro funding of Silver Tree and Perwyn, SALESmanago is strengthening its C-Degree government group to assist develop the corporate from 20 to 100 million Euro revenues within the subsequent 4 years and develop into the European chief in buyer engagement.

The brand new members of the manager group embody skilled leaders from B2B eCommerce and SaaS organisations. New appointments embody VP of Gross sales, Auke Grondsma, Chief Folks Officer, James Eastwood, and Chief Advertising and marketing Officer, Ian Macleod.

  • VP of Gross sales – Auke Grondsma has 15 years of expertise in gross sales management. He was beforehand Senior Vice President, Head of EMEA Gross sales for Siteimprove, the place he labored for six years. He additionally held a gross sales management place at eBay.
  • Chief Advertising and marketing Officer – Ian Macleod is a B2B / B2C Advertising and marketing & Progress Chief with 20+ years’ expertise in startup, scale up and international enterprise manufacturers throughout the SaaS, eCommerce, journey tech, fintech, leisure and playing sectors. He was beforehand VP of Advertising and marketing at Linnworks and CMO at Triptease.
  • Chief Folks Officer – James Eastwood has 20 years of worldwide HR transformation and management expertise, together with 6 years as Folks Operations Director at Capgemini. Prior roles embody HR Director at AON and SVP Folks Companies at Cable & Wi-fi. He has been recognised as a World HR Celebrity by HRO Immediately on a number of events.

“I’m extraordinarily privileged to hitch SALESmanago at this monumental and thrilling time within the firm journey. One of the best-in-class Buyer Engagement Platform has a confirmed historical past of serving to eCommerce companies execute advertising and marketing the lean means and I am proud to have the ability to proceed the expansion momentum and international growth of our model,” stated Ian Macleod.

“SALESmanago is exclusive in its skill to always ship within the moments that matter. Now we have to construct much more worth for our prospects, our companions, and additional the notice of SALESmanago available in the market. SALESmanago has an incredible alternative to speed up buyer engagement, and I’m excited and honoured to be becoming a member of the corporate for this subsequent section of its journey,” stated Auke Grondsma.

“I’m delighted to be onboard the SALESmanago success story. As we try to develop into the world’s #1 Buyer Engagement Platform for eCommerce we are going to proceed to spend money on our wonderful folks and develop into a office of selection for dynamic and like-minded people,” stated James Eastwood.

“This skilled C-Degree exec group of leaders will drive the SALESmanago mannequin and message to help entrepreneurs throughout Europe and assist them exceed their advertising and marketing targets persistently within the face of rising inflation and a looming recession,” stated Greg Blazewicz, CEO of SALESmanago. “The eCommerce market is on an unpredictable journey. At a time when revenues are falling and prospects are altering habits in terms of model loyalty, organisations are in pressing want of latest strategies and instruments to know shopper behaviours, create personalised buyer experiences and, subsequently, maximise income progress.”

“That’s why we’re championing a brand new paradigm in value efficient martech and options, serving to prospects to do advertising and marketing the lean means. In unsure markets, the place shopper habits are always shifting and organisations are reviewing advertising and marketing budgets, our platform helps CMOs present exec groups with the mandatory ROI to keep away from the same old recessionary cuts.”

Presently one of many quickest rising Buyer Engagement Platforms for eCommerce, SALESmanago has constructed a robust foothold in Spain, Italy and Central Europe. The corporate is now increasing into new markets together with UK, DACH, Nordics and Benelux. Within the first half of 2022, together with famend European eCommerce companies Toys “R” Us, working in Spain and Portugal, Pharm24, Greece’s largest on-line pharmacy, and Wycon, Italy’s premier provider of cosmetics.

About SALESmanago
SALESmanago is a Buyer Engagement Platform for impact-hungry eCommerce advertising and marketing groups who need to be lean, but highly effective, trusted income progress companions for CEOs. Our AI-driven options have already been adopted by 2,000+ mid-size companies in 50 international locations, in addition to main many well-known international manufacturers resembling Starbucks, Vodafone, Lacoste, KFC, New Steadiness and Victoria’s Secret.

SALESmanago delivers on its promise of maximising income progress and enhancing eCommerce KPIs by leveraging three rules: (1) Buyer Intimacy to create genuine buyer relationships based mostly on Zero and First Get together Knowledge; (2) Precision Execution to offer superior Omnichannel buyer expertise because of Hyperpersonalization; and (3) Progress Intelligence by merging human and AI-based steering, enabling pragmatic and quicker determination making for optimum affect. For extra data, go to: www.salesmanago.com

Media contacts
For additional data please contact Victoria Hourigan, vhourigan@thecommsco.com +44 (0)7584 769496



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