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Thalia brings AMALIA IP reuse platform to Israel

Thalia appoints Israel consultant to focus on its rising chip sector

Cologne, Germany, 17 August 2022 – Thalia, supplier of analog and mixed-signal circuit IP reuse platform, right this moment introduced its growth into the Israel market and the appointment of Motty Houli, from TechLink International Ltd., to characterize Thalia and its AMALIA IP reuse platform within the nation.

Motty Houli

Since Intel established a key design centre in Israel within the Nineteen Seventies, the nation has been famend as having one of many semiconductor business’s most energetic start-up sectors. A Semico Research report in 2020 confirmed that Israel was second solely to the US by way of semiconductor start-up exercise. The nation now has over 150 native fabless semiconductor design firms, plus dozens of the world’s main semiconductor firms working strategically necessary design centres.

Motty Houli brings greater than 25 years of native market experience and contacts all through the business, each on the semiconductor and system degree. Having began his profession as a chip designer, Motty Houli is properly positioned to know the wants of Thalia’s clients and the potential for Thalia’s IP reuse platform.

Thalia’s AMALIA IP reuse platform is employed by firms around the globe to maximise their investments in growth efforts, in addition to making certain firms have a value and time-efficient resolution emigrate their present product traces onto new wafer fabs and course of nodes. AMALIA has delivered over 40 analog and combined sign Ips, many in silicon and in business use, ranging in purposes from, Wifi, BLE IP, picture sensors, ADCs, PLL and Energy Administration IPs.

The advantages of Thalia’s AMALIA platform are more and more necessary to designers in the course of the present interval of tight capability within the semiconductor business.

Sowmyan Rajagopalan, Thalia CEO, commented, “Israel is a market that’s been of curiosity for a very long time. Loads of firms we have interaction with have design operations and resolution makers within the nation. We’re happy to have Motty as a gross sales rep within the area. The crunch within the semiconductor capability is highlighting the significance of strategic, deliberate analog IP reuse as a part of an organization’s roadmap. That is driving our must increase globally to serve this rising and more and more pressing requirement.”

For extra details about what Thalia does, go to


For press enquiries contact Claire Marshall, from Kava Communications
+44 (0)777 1652363

About Thalia
Thalia is knowledgeable in focused automation for analog and combined sign design and IP reuse. Thalia’s AMALIA IP re-use platform migrates, improves and optimizes present IP for brand new applied sciences and purposes. Our clients – IP homes, Tier 1 gamers and foundries – can leverage the platform to re-use and diversify their product ranges rapidly and affordably to satisfy ever-changing market calls for. Our extremely expert design engineers and superior methodologies mix with AMALIA’s AI algorithms to ship excellent efficiencies within the evaluation, design and verification levels of IP re-use. The result’s a discount in growth time of as much as 50%, permitting our shoppers to react faster and extra successfully to altering market calls for.

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