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RCS mobile marketing campaigns in Brazil and Africa by Upstream drive 37% rise in conversion rates over SMS and 137% higher click-through rates


Upstream presents the facility of RCS to spice up multi-channel advertising campaigns at MEF RCS World and newest whitepaper ‘Unlocking multi-channel marketing with RCS

Dublin, London, Rio de Janeiro, Athens – August third, 2022: Upstream, a world specialist in cellular advertising know-how, showcased the facility of Wealthy Communications Providers (RCS) to push multi-channel advertising campaigns to new heights at MEF RCS World. Happening on the state-of-the-art innovation centre in Google’s European Headquarters in Dublin, Upstream consultants demonstrated how its RCS options have turn out to be indispensable for main manufacturers the world over, driving an increase in conversion charges of 37% over SMS and 137% increased click-through charges.

Upstream Programs Brand

“Not all customers are the identical, so communications shouldn’t be both. Each channel has a unique dynamic and function, and the extra channels a model makes use of, the extra potential customers it might probably additionally attain. Nonetheless, RCS has a transparent benefit when the intention of the marketing campaign technique is to have interaction with customers in extremely interactive and visible methods. RCS messaging is a game-changer for enhancing model consciousness, enhancing customer support and assist in addition to changing customers and lead technology,” mentioned Katerina Matthaiou, Product Innovation Director, Upstream. “Crucially, time and time once more we see that, as a part of a multichannel marketing campaign, incorporating RCS is among the smartest selections a model could make to reinforce general efficiency, attain and engagement.”

Skyrocketing marketing campaign efficiency throughout the globe

With Google set to desert the usage of cookies from 2024, and the recognition of Android units rising in nearly each market, RCS has been gaining important consideration the world over with the anticipated variety of RCS-capable subscribers to succeed in 3.8 billion by 2026[1].

In Brazil, a number one cellular operator labored with Upstream to make use of RCS to upsell clients from pre-paid to post-paid contracts. Liable for the creation of its on-line stream in addition to end-to-end administration and technique of the marketing campaign, Upstream used its superior advertising platform ‘Grow’ to construct and handle a multichannel retargeting mechanism. Involving RCS as a part of its technique led to a 19% enhance in marketing campaign efficiency, with the total marketing campaign leading to 785,000 plan upgrades in simply 6 months and 137% increased CTR for RCS over SMS outreach.

Upstream additionally partnered with a preferred South African meals retailer to develop and deploy a extremely interactive RCS marketing campaign to maximise visitors to its on-line retailer. With earlier campaigns struggling to succeed in a mass viewers, introducing RCS through an operator into its advertising combine enabled the corporate to attain a 22.2% click-through fee with the marketing campaign producing over 12,000 clicks in simply its first two weeks alone.

Now’s the time so as to add RCS into the channel combine

Upstream’s newest whitepaper ‘Unlocking multi-channel marketing with RCS’ offers extra in-depth perception into RCS for Cellular Community Operators (MNOs), manufacturers and advertisers wanting to find why it’s the good channel to include into their multi-channel advertising campaigns and attain customers.

In nearly all situations, RCS proves to be the popular advertising possibility for information enabled customers with the flexibility to re-engage and ‘wake-up’ customers who’ve ignored extra saturated channels. Its buyer care and submit gross sales communications capabilities additionally assist make for a extra full person expertise in a position to convert increased high quality customers in additional visible and interactive methods.

Moreover, with Upstream’s cellular advertising automation platform, ‘Grow’, manufacturers can scale their advertising targets for increased ROI and decrease buyer acquisition prices on each sort of marketing campaign. With one platform it’s potential to have a transparent view of customers’ stream, in any degree of the funnel, apply totally different ways for every degree, optimise outcomes, and haven’t any worries concerning the validity of the acquisitions reported.

With ‘Grow’ accessible each as a managed service, able to plug and play, or as a SaaS answer managed in-house, Upstream’s martech platform is already delivering high outcomes to take advantage of what RCS has to supply.

[1] Juniper, “RCS vs OTT: why 2022 is an important yr”, February 2022

About Upstream
Upstream is a frontrunner in cellular advertising know-how in a very powerful rising markets on the earth. Its cellular advertising automation platform, Develop, distinctive in its type, combines improvements in advertising automation and information, safety from internet marketing fraud, and multi-channel digital communication geared toward creating customized experiences for finish customers. With greater than 4,000 profitable cellular advertising campaigns, the Upstream staff helps its clients, main manufacturers all over the world, talk extra successfully with their clients, enhance digital gross sales and enhance their income. Upstream options are geared toward 1.2 billion customers in additional than 45 nations in Latin America, Africa, the Center East, and Southeast Asia. For extra details about the corporate: https://www.upstreamsystems.com/

For extra data please contact:
Chris Cowan
Mixology PR
E: upstream@mixologypr.com
P: +44 (0)20 8175 2985



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