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Sex, Deceit, and Scandal — The Ugly War Over Bob Ross’ Ghost

Bob Ross is in every single place as of late: bobbleheads, Chia Pets, waffle makers, underwear emblazoned along with his shining face, even vitality drinks “filled with the enjoyment and positivity of Bob Ross!” No matter merchandising alternative is on the market, kitsch or in any other case, it’s a protected wager his brand-management firm is on it—regardless of his having shuffled off the mortal coil greater than 25 years in the past.

He’s additionally a smash hit on social media, the place he feels extra like a Gen-Z influencer than a as soon as semi-obscure PBS movie star who rose to fame within the Nineteen Eighties on the again of his bouffant hairdo, hypnotic singsong baritone, and a timeless message about the great thing about the world round us. His official YouTube page has logged near half a billion views. He’s been satirized by the comic-book anti-hero Deadpool, the world-infamous avenue artist Banksy, and even Jim Carrey as Joe Biden on Saturday Night Live.

If that weren’t sufficient, he’s hawking Mountain Dew in a brand new CGI business that’s proper on the sting of the uncanny valley, and Netflix has a feature-length documentary about him due this summer time by the prolific actor-producer Melissa McCarthy.

Sure, Bob Ross is a beacon of sunshine in an ever-darkening world—an limitless stream of soothing bon mots completely at house within the meme-and-merchandise web period.

He was additionally lately in federal court docket. Or, to be extra exact, his eponymous firm Bob Ross, Inc., was. Now run by the daughter of Bob’s authentic enterprise companions—Annette and Walt Kowalski—Bob Ross, Inc., was defending itself in opposition to claims that it had made hundreds of thousands of {dollars} by illegally licensing Bob’s picture over the past decade, increasing far past the corporate’s authentic core enterprise of promoting Bob Ross-themed paints and paint provides.

The broad contours of the case revolved across the nuances of mental property legislation and had been nothing new on the planet of authorized bickering over movie star estates. The small print, then again, resided within the land of the unbelievable—incorporating deathbed marriages, last-minute property adjustments, CIA-style tape recordings, and even a real-life former CIA agent.

It was all made much more weird by the plaintiff who filed go well with: Bob’s very personal son Steve Ross, a long-standing celebrity within the sub-universe of Bob Ross fandom who had largely dropped off the face of the Earth after his father’s dying—and was even rumored to have met his personal demise some years earlier.

Stranger nonetheless, it wasn’t the corporate’s first brush with federal and different lawsuits. Though, underneath the management of the Kowalskis, Bob Ross, Inc., was normally on the delivering, somewhat than receiving, finish of mentioned lawsuits.

Actually, within the months instantly following Bob’s dying in the summertime of 1995, Annette and Walt had launched a collection of lawsuits and monetary claims in opposition to Bob’s property, his widow, his half-brother, and a dermatologist in Indiana who moonlit because the writer-producer of a short-lived PBS youngsters’s present a couple of speaking tree during which Bob had posthumously appeared.

All in all, the technique was designed to realize whole management of Bob’s afterlife—regardless of Bob’s clear intent in any other case. One in every of Bob’s shut mates took to calling the hassle “Grand Theft Bob,” and for 25 years, till now, the story has been recognized solely to a handful of people that had been usually too scared to talk lest they, too, be the topic of a well-financed lawsuit courtesy of Bob Ross, Inc.

The next account is predicated on main paperwork and interviews with greater than 30 individuals who knew Bob personally or labored alongside him within the hobby-art trade—together with members of the family, fellow TV artists, enterprise associates, and rivals.


To completely perceive the genesis of the alleged “Grand Theft Bob,” and the way it was satirically chargeable for Bob’s current meteoric pop-culture renaissance, one has to first perceive the enterprise behind Bob Ross—and the origins of the corporate that bears his identify.

That story begins not within the sleepy pre-Disney city of Orlando, Florida, the place Bob was raised. Nor does it start within the backwaters of Muncie, Indiana, the place virtually all 403 episodes of his worldwide smash-hit tv present The Pleasure of Portray had been filmed. Nor was it within the bustling suburbs of Washington, D.C., the place Bob Ross, Inc., was based and nonetheless resides.

Slightly, the enterprise of being Bob Ross begins within the quaint lakeside hamlet of Coeur d’Alene, Idaho. And it begins with an opportunity encounter between then-U.S. Air Pressure Grasp Sergeant Robert Norman Ross and a former Nazi conscript named Wilhelm “Invoice” Alexander.

The yr was 1978, and, after a deployment in Thailand on the tail finish of the Vietnam Conflict, Bob had spent the final a number of years at Fairchild Air Pressure Base in Spokane, Washington, simply down the highway from Coeur d’Alene. Although his days had been filled with the lengthy hours of a primary sergeant—and elevating his son Steve as a single father—he nonetheless discovered time to pursue his longstanding ardour of portray. A ardour that had been turbo-charged when, shortly after returning stateside, he had encountered Invoice Alexander simply as hundreds of thousands of others had on the time: on PBS, the place Invoice had pioneered a wholly new model of oil portray during which he might crank out a panorama in lower than thirty minutes—the Alexander strategy of “wet-on-wet” portray.

“It virtually made me offended the primary time I noticed Alexander on TV,” Bob later defined within the first season of The Pleasure of Portray. “That he might do in a matter of minutes what took me days to do.”

Bob Ross and Invoice Alexander


Luck would have it that Invoice was educating a seminar lower than an hour from Bob’s put up. That’s how he discovered himself attending his first workshop on the Alexander method. Not solely was it an opportunity to study from the grasp himself, it was additionally a job alternative. Bob was a number of years shy of retirement from the army, and he knew precisely what he wished to do subsequent: apprentice for Invoice.

On paper, the 2 may need appeared like an odd couple. Bob was a tall, lanky, all-American, red-blooded army man who drove quick vehicles, liked quick girls, drank scotch on the rocks, and smoked Salem Greens and Marlboro Reds. He was laser-focused, detail-oriented, and pushed to excel.

Invoice, then again, was a brief, stocky German immigrant with a neck like a linebacker’s, fingers like sausages, and about as a lot vitality because the solar. He was extremely heat, gave out hugs like sweet, and was usually beneficiant to a fault. His motto, in life as in portray, was that you may’t have the sunshine with out the darkish.

He had already had greater than his share of the darkish, witnessed firsthand on the killing fields of Europe. Invoice had had no need to hitch the army, however the Nazi conflict machine mandated the service of everybody who might struggle—together with a carefree, wandering artist like he was on the time. He ended up serving on each the Jap and Western Fronts, was wounded in motion, and ultimately discovered himself in an American POW camp in France. He ingratiated himself with the American officers the one method he knew how: by portray portraits of them and their members of the family. These males later helped him to migrate to Canada, and from there he made his approach to america.

Ever for the reason that conflict, Invoice thought-about day-after-day a blessing simply to be alive. Particularly now that, within the late Seventies, he had discovered fame and slightly fortune as a PBS portray movie star so well-known that the next yr he’d win an Emmy for his TV present, The Magic of Oil Portray.

As a lot as Bob and Invoice could have appeared radically totally different on the floor, on a extra elementary degree, it’s not arduous to see why they hit it off. Each had army backgrounds—and no small misgivings about that. Each had been straightforward to snigger and fast to crack a joke, usually of the ribald selection. Each had been born showmen and storytellers given over to exaggeration bordering on fancy.

Maybe most significantly, they each had an inestimable awe of Mom Nature and all of her creations—from the timber and lakes of their work, to the assorted animals that later roamed their respective homesteads.

When the workshop ended, Bob was a modified man in two important respects. The primary was that his ardour for portray had changed into an obsession. Shortly thereafter, he was despatched north to Eielson Air Pressure Base in Fairbanks, Alaska—and each final minute of his free time was consumed by artwork and enterprise and the enterprise of artwork. He sketched greeting playing cards. He donated work for fundraisers and visiting dignitaries. He developed a whole enterprise round panorama work on gold pans—exactly the Alaskan-themed souvenir that bought like hotcakes to vacationers and locals alike.

The second, and never unrelated, change in Bob’s life was extra sensible: a job provide to work for Invoice’s firm when he received out of the army. Invoice wished extra instructors to fan out throughout the nation and unfold the Gospel of Invoice—in addition to assist promote his line of custom-made merchandise for the Alexander method: over-sized brushes, a palette knife of Invoice’s personal design, and the bottom “Magic White” paint that was the muse of the Alexander method.

When Bob hit his 20 years of lively obligation, he hung up his uniform and was freed from Uncle Sam’s grip for the primary time since he had enlisted at age 18. “I made a take care of my spouse,” he later defined to the Orlando Sentinel. “I requested for one yr. If I ran out of cash earlier than that, I’d get an actual job and we’d act like regular individuals. I by no means went house.”

He left Steve behind along with his second spouse, Jane, a Protection Division civilian, and headed into the unknown.

After a number of months of handbook labor mixing and canning paints at Invoice’s headquarters in Salem, Oregon, Bob lastly hit the highway as one in all Invoice’s two touring grasp apprentices to unfold Invoice’s method—and promote his line of “Magic” paint merchandise.

Life as a touring artwork teacher was something however straightforward. Bob was on the highway north of eight months a yr. He’d present up at an affordable lodge ballroom—or a church, or a civic middle, or one of many numerous mom-and-pop hobby-art shops that dotted the nation within the days earlier than Michaels and Pastime Foyer. Upon arrival, he’d cowl the tables, arrange workstations, accumulate the $20-30 class payment, promote paint provides, after which educate the precise class. On the finish of the day, he’d break all of it down, pack up, and transfer on. Rinse, repeat. Rinse, repeat.

Bob had lengthy mastered the fundamentals of the Alexander method, however now it was time to grasp the performative factor. Invoice had developed a specific vernacular centered round “blissful little” something, “almighty” every part—and he exhorted his viewers to “Fireplace in!” with a bombastic gusto that felt like encouragement by sheer brute power. Invoice anticipated his apprentices to make use of the identical language that had struck such a chord along with his viewers.

Bob honed his banter in workshop after workshop—simply as Invoice had achieved years earlier—however he did so in his far mellower voice along with his personal evolving laid-back model. Name it encouragement by purring self-affirmation. He billed himself as “The Completely satisfied Alaskan”—a play on Invoice’s nickname “The Completely satisfied Painter,” a moniker Bob would ultimately assume for himself. He embraced Invoice’s “blissful little” verbiage at the same time as he dropped Invoice’s aggressive “Fireplace In!” tagline.

In the intervening time, Bob was totally purchased in along with his function as Invoice’s disciple—and eager to present Invoice the credit score he deserved. Bob devoted his second how-to guide to Invoice in glowing phrases:

In an age when it’s mentioned that there are not any heroes, I really feel most lucky to have been impressed and influenced by an enormous within the subject of artwork—Invoice Alexander. He has been my mentor and buddy and has been so instrumental in all that I’ve achieved.

That sentiment, nonetheless, wouldn’t final for much longer. And the turning level, or the beginning of it not less than, got here by means of a horrific flip of occasions—one which, in one other irony, really set Bob on his multi-decade ascent.

The occasion that in some ways kickstarted Bob Ross, Inc., was any guardian’s worst nightmare: the loss of a kid. In the summertime of 1981, proper as Bob was mustering out of the Air Pressure, that nightmare got here true for Annette and Walt Kowalski, dad and mom of 5 residing a modest middle-class life on the outskirts of Washington, D.C.

The Kowalskis had married younger and began a household in brief order with 5 youngsters in solely 9 years. Walt labored for the Central Intelligence Company, and those that know him mentioned he typically informed tales from his time within the Company, from a gory anecdote about consuming monkey brains with Vietcong, to taking a Chilly Conflict victory lap across the Kremlin on a piece journey with Bob a few years later. In keeping with those self same individuals, Walt’s defining function—what jumped out instantly upon assembly him—had been his eyes. Eyes that had been chilly and calculating. Shark’s eyes.

In keeping with those self same individuals, Walt’s defining function—what jumped out instantly upon assembly him—had been his eyes. Eyes that had been chilly and calculating. Shark’s eyes.

However but, that coldness coexisted with one other attribute everybody flagged: his utter devotion to his spouse, and his willingness to do something for her. That devotion got here out in spades after their oldest son was killed in a automobile accident on the heartbreaking age of 25.

Annette fell right into a despair, the kind that left her in an virtually catatonic state. “All I might do was lay on the sofa and watch tv,” she later informed FiveThirtyEight,

And that’s how she, like Bob, first grew to become conscious of Invoice Alexander as he pummeled his canvas along with his large brushes and informed her she might do and be something she wished, that the world was a contented little place stuffed with marvel and awe. It was a ray of daylight in the dead of night and tumultuous storm that had enveloped her, a glimmer of hope in an in any other case hopeless existence.

Determined to assist his spouse, Walt known as up Invoice’s firm to discover a workshop she might take. Alas, there weren’t any with the grasp—however one in all Invoice’s instructors was educating a category in Clearwater, Florida. That teacher’s identify was Bob Ross, and naturally neither of the Kowalskis had heard of him. Nobody had.

“Stand up, get within the automobile, we’re going,” Walt ordered. Annette did as she was informed, and so they drove 1,000 miles south to the outskirts of Tampa to fulfill this so-called Bob Ross.

She confirmed up on the lodge on the appointed time together with a number of dozen different college students. Bob arrived and informed them about his background, how he had educated with Invoice, and what he liked about portray.

By this level, Bob had shed his army bearing and grow to be a real man of the ’80s—with a little bit of a hippy ’70s throwback vibe for good measure. He had ditched the windswept James Dean haircut that he’d carried since he was a teen and was as a substitute sporting the frizzy man-perm about which a lot ink would later be spilled. On the time, it wasn’t practically on the literal heights it could ultimately attain—and nor was it a part of any intelligent forward-looking advertising and marketing scheme. Slightly, within the early Nineteen Eighties perms had been in model—for women and men—and a Florida hairdresser had satisfied Bob it was notably low-maintenance.

Annette was smitten at first sight. “I used to be so mesmerized by Bob,” she later explained to NPR. “One way or the other, he lifted me up out of that despair. I simply assume that Bob knew tips on how to woo individuals. I mentioned, ‘Let’s put it in a bottle and promote it.’”

Walt and Annette Kowalski


She and Walt propositioned Bob to return to D.C. and educate a number of courses— and he was recreation for the gig. Extra work was extra work. So that they set a date for the Kowalskis’ neck of the woods and went their separate methods.

Leaping headlong right into a enterprise enterprise wasn’t out of the bizarre for the Kowalskis. As their daughter Joan Kowalski, now in control of Bob Ross, Inc., defined to The Every day Beast, the 2 of them had at all times been perpetually in movement, with numerous aspect hustles to reinforce Walt’s authorities wage so they might give all of their youngsters the prospect to go to varsity. When alternative knocked, they at all times opened the door—and right here was one other one.

The Kowalskis agreed to pay Bob a stipend and provides him room and board at their home—and he’d educate all of the courses they might organize. Concurrently, Walt and Annette fronted the prices to purchase “Magic” portray provides from Invoice’s firm, so that they’d promote these as properly throughout the courses.

A number of months later, Bob confirmed up in Virginia, and so they set off on their collective journey. They roamed the japanese seaboard, hitting Philadelphia, Baltimore, and D.C.—and over the following yr, they added Florida and Indiana to their workshop circuit. Some seminars and demonstrations went smashingly properly—and others got here up woefully brief. There was even a category with all of 1 scholar, whom Bob dutifully taught anyway.

Regardless of the challenges, they lastly began to realize traction as they pounded the pavement and discovered the intricacies of the hobby-art enterprise. With their newfound information, all they actually wanted had been a number of breaks to broaden past the educating circuit.

The primary got here largely because of Invoice Alexander’s generosity and his willingness to assist out every time requested. This was within the type of a quick tv spot the Kowalskis wished to run to gin up curiosity in Bob’s courses wherever he may be. Invoice and Bob recorded a promo throughout which Invoice handed over his brush to Bob as a part of their banter. “I hand over the almighty brush to an almighty man,” Invoice fortunately crooned.

Later, this literal passing-over of the comb—in addition to one other business Invoice filmed with Bob—could be made right into a a lot bigger metaphorical second when Invoice formally designated his successor. In actuality, it was virtually precisely the other: an instance of the 2 males working collectively as a part of the identical firm. Bob would get a leg up utilizing Invoice’s identify to promote his companies, and Invoice would maintain increasing his firm’s attain and spreading the Alexander method through Bob. To not point out, they’d all promote extra of the “Magic” paints that paid everybody’s payments. (Though, to make sure, at the moment Invoice did imagine that Bob would ultimately be his successor at his firm when he lastly put his brush away for good.)

Later, this literal passing-over of the comb—in addition to one other business Invoice filmed with Bob—could be made right into a a lot bigger metaphorical second when Invoice formally designated his successor.

The second break got here because of fully random occasions, a kind of blissful little accidents that appeared to go hand in hand with Bob’s rise. In 1983, Bob and Annette had been operating a workshop in Muncie, Indiana, and so they approached the native PBS station, WIPB, about selling the category. Sheer luck would have it that WIPB was one in all solely ten PBS stations that had simply acquired permission to run paid commercials as a part of a short-lived trial to bolster PBS funds. The station was very happy to put the Bob-Invoice spot on both aspect of Invoice’s present when it aired.

On account of the publicity, the workshop was jam-packed—and Bob, by no means one to go up a chance, went again to WIPB and pitched his personal present, The Pleasure of Portray. He had tried his hand earlier that yr in Virginia with an ill-fated 13-episode “collection”—PBS nomenclature for a season—however the shoddy manufacturing high quality had led exactly nowhere.

With WIPB’s help—and Invoice’s firm financing the collection—Bob’s second outing with The Pleasure of Portray was far stronger. WIPB’s services may need been tiny on the time—they shot in a transformed lounge in a transformed Victorian home—nevertheless it was way more technically superior than the Virginia station. Gone had been the manufacturing points that plagued the primary collection, the canned background music Annette had insisted on, and the dearth of intro and shutting credit that the prior station had failed to supply as promised.

On the inventive entrance, Bob was much better in entrance of the digicam, and his plainspoken, down-home vibe was far more in keeping with the grounded sensibilities of a spot like Indiana—and, it could end up, a lot of the remainder of the nation. As soon as once more, he gave credit score the place credit score was due and devoted the collection to Invoice and the “valuable present” he had given him.

The collection was picked up by round 40 different PBS stations—a modest however profitable displaying. Momentum got here shortly, although, as subsequent collection rocketed previous 100 stations after which to 200 and past inside a number of years.

As his geographic footprint expanded by leaps and bounds, Bob shortly established himself as one of many high working TV artists. He grew to become a fixture on the PBS and art-supply conventions the place the trade gathered a number of occasions a yr, though Invoice was nonetheless the brightest star.

For Bob, there could not have been a single second the place he pivoted from his function as an apprentice to the will to grow to be the grasp. It was extra seemingly a gradual burn as alternatives introduced themselves, as doorways began to creak open.

Bob could have had the soul of an artist, however he additionally had the thoughts and self-discipline of a grasp sergeant. As a lot as portray was a ardour, it was additionally a career, and the “blissful buck”—as Invoice at all times known as it—had a lure all its personal. Bob was underneath no illusions that he was making a residing off of his uncooked creative expertise. It was the truth that he—and the Kowalskis, and Invoice Alexander—had been hawking paints, paintbrushes, and how-to books. They had been within the artwork enterprise, and a enterprise it most actually was.

Nobody knew that higher than Dennis Kapp, the proprietor and CEO of the art-supply firm Martin F. Weber. Dennis was at all times looking out for up-and-coming expertise with whom he might companion, and Bob’s model and demeanor appealed to his personal aesthetic choice for “blissful artwork.” Seeing a chance, he approached Bob at a tradeshow and invited him to espresso—and, according to Dennis, they made a deal proper then and there.

Briefly order, they set to the duty of making a line of Bob Ross merchandise. It helped that they weren’t making an attempt to reinvent the wheel. Fairly the other, actually. All they seemed to be doing was copying Invoice’s product line virtually to a tee, from their very own model of Invoice’s basecoat “Magic White,” to the identical lineup of brushes that Invoice had created over a few years of trial and error, to Invoice’s revered over-sized palette knife. When the Bob Ross line was ultimately launched, there have been solely minuscule variations between it and Invoice’s core merchandise.

In early 1985, the die was lastly solid. Bob and Jane Ross, and Annette and Walt Kowalski, formally filed incorporation papers in Virginia for Bob Ross, Inc. All 4 had been technically equal companions, though most knew that Bob was the decision-maker. He was the figurehead, the expertise, the identify, the face behind all of it. With out him, the corporate was little quite a lot of items of nugatory paper (or so it might have appeared on the time).

With the company stay, and Martin F. Weber growing a product line, it was only a matter of time earlier than their official launch. As 1985 progressed, Bob saved up his commitments to Invoice’s firm—and saved his new enterprise secret. The subtlest of shifts marked the brand new order: initially of his seventh collection in late 1985, somewhat than consult with Invoice’s “Magic White,” Bob known as it “liquid white”—his model of the identical product.

A detailed artist buddy of Invoice’s, Robert Warren, recalled the precise second when Invoice discovered that Bob had struck out on his personal. Invoice, a person of 70 lengthy years, who had survived hell on earth and vowed to be pleased about day-after-day thereafter—a person whose happiness buoyed throughout him—that very same Invoice Alexander broke down and cried.

“It was horrible, it was heartbreaking,” Robert defined to The Every day Beast. “It was like he misplaced his son.”

“It broke his coronary heart, and he by no means spoke to him once more.”

Invoice wasn’t the one one who felt burned by the Rosses and Kowalskis as they consolidated their management over the TV-art trade. Like Invoice, another artists within the enterprise had been extra more likely to view their colleagues as collaborators somewhat than rivals. They had been dismayed by what had occurred to Invoice, and, later, they noticed an analogous playbook deployed when Annette launched a line of floral portray merchandise that, of their view, bore an uncanny resemblance to the widely known masters of floral portray on the time, Gary and Kathwren Jenkins. It was as if a shark had been launched among the many genteel guppies of the TV artwork world.

“You already know, it’s a enterprise,” Joan informed The Every day Beast with regard to the corporate’s status amongst among the different artists. “Whenever you begin a enterprise from scratch, you kind of determine your parameters based mostly on the specified impact,” she added.

The sharp-elbowed parameters the founders apparently selected, mixed with Bob’s prodigious expertise, allowed Bob Ross, Inc., to grow to be the 800-pound gorilla of the hobby-art world. Even so, Bob normally floated above the fray. He had explicitly given up screaming and yelling when he retired from the army, so he was blissful to let Walt deal with the soiled work. In conferences over contract negotiations, for instance, Bob would kindly defer to “Uncle Walt” somewhat than play the hammer himself if a contentious level arose.

That’s to not say Bob wasn’t a shrewd businessman. He wrote contracts and reviewed them. He was a stickler on product growth, and Joan allowed that Bob may very well be “type of a terror” about some features of the enterprise. In her interview with NPR years later, Annette known as him a “tyrant.” She caught herself and elaborated: “Do you actually assume this firm could be as profitable as it’s, if he didn’t insist that every part be achieved a sure method?”

And profitable it was. The Pleasure of Portray grew to become one of many high exhibits on PBS nationwide. Not solely did Bob grow to be a bona fide movie star with appearances on the Grand Ole Opry, Regis and Kathy Lee, and Donahue, amongst many different pop-culture moments, however the fame additionally hit the underside line.

By the tip of the Nineteen Eighties, data made public as a part of Steve’s lawsuit present that every of the 4 companions was making round $85,000 ($180,000 as we speak). A number of banner years within the early Nineteen Nineties noticed Bob soak up round $120,000 ($220,000 now). All in all, the corporate was producing round a half-million {dollars} every year for the companions to divide.

Bob was not at all pushed by cash, as everybody who knew him strongly attests. However the newfound monetary freedom did afford him the posh to guide his life how he wished. He returned to his roots within the Orlando space, the place he pursued numerous hobbies that had been a mishmash of his Florida heritage and his creative achievements. He devoted untold quantities of money and time to rehabilitating injured critters. He collected Victorian opalescent glass. And he tore by means of the streets in his silver 1969 Corvette with its self-importance “BOB ROSS” license plate, a part of his lifelong love affair with hotrods.

Bob additionally began to dream larger. He contemplated methods to make use of his fame to launch new ventures, to succeed in new ranges of stardom from which he might depart a constructive affect on the world. By the early Nineteen Nineties, he was understanding the main points of a youngsters’s TV present he supposed to name Bob’s World—which might be, because the New York Instances explained it, “a wilderness model of Mr. Roger’s Neighborhood.”

Bob additionally began to dream larger. He contemplated methods to make use of his fame to launch new ventures, to succeed in new ranges of stardom from which he might depart a constructive affect on the world.

He additionally pursued one other intriguing alternative in Branson, Missouri, a vacationer mecca that was akin to the Las Vegas of the South on the time. Bob teamed up with an Indiana household that was about to interrupt floor on a theater there, and so they started growing a stage model of The Pleasure of Portray to accompany their Civil Conflict musical.

Not everybody was as excited by Bob’s new ventures. Whilst his fame reached new heights, the partnership that had made all of it potential—the Rosses and the Kowalksis—started to crumble after which totally collapse because it morphed right into a struggle for management of Bob’s identify and likeness.

The downward trajectory seems to have began in 1992, when Bob’s second spouse died of most cancers. On account of the corporate’s construction, her inventory was divided equally among the many surviving three companions. Thus, after her dying, Bob solely owned one-third of the corporate that bore his identify—a scenario that might not have sat properly with a person who was used to being in cost.

There have been different points that added to the rising strains, similar to Bob’s typically messy private life. From his earliest days, he had points with constancy—like his father earlier than him. He had fathered a toddler as an single teen, and his first marriage had fallen aside over affairs. He was additionally mentioned to have squeezes in numerous locations through the years, as did many touring TV artists of the time.

Regardless, the true spark that led to the ultimate conflagration with the Kowalskis was Bob’s declining well being. Though he was as powerful as they arrive, his well being had been a persistent subject—a lot in order that, for years, he had been satisfied he’d die early. He had had a coronary heart assault within the mid-Nineteen Eighties, and in early 1994, he confronted his second—and last—battle with most cancers.

Proper after Bob discovered about his lymphoma and its grim prognosis, and solely a handful of days earlier than his last Pleasure of Portray episode aired, he acquired a fax from Walt that was, for all intents and functions, a declaration of conflict. It was a six-page contract, stuffed with legalese and posturing, all with a single function: full and whole possession over Bob Ross, his identify, his likeness, and something and every part he had ever touched or created—endlessly.

In different phrases, if Bob signed the contract, Bob Ross, Inc., would retroactively personal a lot of which he had created all through his total life—and be capable of use his identify to promote any merchandise sooner or later.

Walt was not suggesting he signal over all these rights without spending a dime. In alternate, he provided the whopping sum of 1 % of revenues to him or his heirs—for the following decade.

It was an audacious ask, a brazen try and push Bob to do one thing he was seemingly by no means going to do. Evidently, as his days dwindled, Bob didn’t signal that or every other related contract with Bob Ross, Inc. In keeping with Steve, there have been, nonetheless, numerous irate telephone calls between Bob and Walt as they argued and fought over the corporate’s future—and as Bob grew to become sicker and sicker. Steve recollects many a time when Bob would slam the telephone into the receiver earlier than rising from one other room steaming-hot mad and ranting about how the Kowalskis wished to personal his identify and every part related to it.

Once more, Joan informed a unique model, regardless that she admitted she was fairly younger on the time and pretty junior on the firm so could not have been within the loop. “I bear in mind no stress in anyway,” she informed The Every day Beast.

As 1995 dawned, Bob’s trajectory was steadily downward. Whilst he fought the advancing most cancers, he set different plans in movement to thwart the Kowalskis. He made a blizzard of last-minute adjustments to his will, most notably inserting a clause particularly addressing his identify, likeness, and the remainder of his mental property. All of these rights had been to go to Steve and one in all Bob’s half-brothers.

These weren’t the one adjustments to Bob’s will. Whereas the yr earlier than, Annette had been in direct line to manage his property, now she was nowhere to be seen. As an alternative, Bob’s third spouse, whom he married solely two months earlier than he died, got here to occupy a distinguished place within the property.

The tip got here swiftly and slowly on the similar time, because it so usually does for most cancers sufferers. Bob misplaced his hair—his defining function for thus a few years—and quickly shed weight. Steve returned house to assist out, simply as Bob had returned to Florida to handle his mother when she was dying.

“He believed in God,” Steve defined to The Every day Beast. “However he didn’t imagine in what God was getting used for by the clergymen.” Steve inherited his father’s religion—a theology based mostly exterior of formal faith and all of its strictures. A religion based mostly within the pure world and its myriad wonders.

“God is inside every part, together with us,” he mentioned. “We’re a part of God, and the vibration of God is inside us.”

On July 4, 1995, Bob Ross felt that vibration as he grew to become a part of his God.

The funeral was small, round 25 of Bob’s closest family and friends members at Woodlawn Cemetery, an enormous tract of rolling land within the suburbs west of Orlando. After paying their respects within the chapel, the funeral social gathering made its approach to the gravesite, the place they entombed Bob’s gleaming aluminum coffin beside his mom and father.

The coffin could have been a Rolls Royce of burial units, however the tombstone was something however. It was small, flat, and usually inconspicuous. On it had been a emblem of Bob’s frizzy-headed smiling visage recognized world wide, his identify, beginning date, dying date, and solely two tiny phrases to sum up every part about his unimaginable life: “Tv Artist.”

There was one conspicuous absence on the service that registered as odd even for individuals who didn’t know something about Bob’s enterprise, his long-standing enterprise companions, or the enmity between them over the past yr and notably the previous few months.

Not one of the Kowalskis attended the funeral. Not Annette, not Walt, and never Joan. They did, nonetheless, ship flowers.

And in a number of brief months, they’d additionally ship lawsuits.


“Are you shitting me?”

Robert Warren was seeing pink, and it wasn’t the alizarin-crimson paint on his palette. It was July 4, 1995, and as he recalled to The Every day Beast, a lodge supervisor interrupted his class and handed over a telephone for an pressing name.

“Are you shitting me?” he repeated, as rage overtook his preliminary shock.

In keeping with Robert, Dennis Kapp, the top of the paint producer Martin F. Weber, was on the opposite finish of the road—and he had simply handed alongside the horrible information of Bob Ross’s dying. However that wasn’t the true cause for the decision. Dennis had an issue on his palms.

Over the previous variety of years, Bob Ross merchandise had grow to be a dominant power on his stability sheets. With Bob gone just a few hours, Dennis had a query for Robert—who was mates with each Bob and Invoice Alexander in addition to one of many better-known TV artists of the time. Dennis wished to know if Robert could be keen to take over Bob’s TV present. In impact, to grow to be the frontman for the Martin F. Weber art-supply firm.

“Are you shitting me?” he mentioned as soon as once more, far louder, as a number of dozen college students regarded on with vast eyes.

“Bob Ross simply dies, and also you’re asking me to do that? I can’t even discuss this proper now.”

He slammed down the telephone on the receiver, his reply a transparent and resounding “No.”

Dennis wasn’t the one one pondering the way forward for a enterprise. With Bob’s dying, the Kowalskis now owned Bob Ross, Inc., outright—however the firm was at a crossroads. Its figurehead, the person on whose again the entire enterprise was constructed, was gone. Annette and Walt had to determine what to do now.

In the end, they determined to embark on an aggressive, litigious path ahead. What the Kowalskis couldn’t get from Bob whereas he was alive by means of convincing or cajoling—just like the contract they’d tried to get him to signal—they had been now going to attempt to take by brute authorized power. It didn’t matter if it was his property, his heirs, or anybody with even a passing curiosity in Bob Ross—all had been about to be placed on discover that Bob Ross, Inc., performed arduous and performed to win.

One in every of Bob’s shut mates, John Thamm, sensationally took to calling their maximalist strategy “Grand Theft Bob,” an effort to take what he and others didn’t imagine belonged to them. (Efforts to succeed in Walt and Annette straight for remark weren’t profitable, and Joan declined to rearrange an interview or go alongside written questions on enterprise and private selections they made by means of the years, particularly concerning their actions following Bob’s dying.)

After his lymphoma returned, and as Walt and Annette’s efforts to strain him to signal over his rights intensified, Bob had labored proactively to make sure that Bob Ross, Inc., didn’t wind up with any of his mental property past what had already been transferred to the corporate.

That was notably true when it got here to his identify and likeness, which for apparent causes was a bit extra private than among the gadgets the corporate clearly did personal, just like the copyrights to educational artwork books or trademarked cartoons of Bob on paint merchandise.

In his last few months, Bob altered his will to particularly handle these points. Most notable was the ultimate modification he made a mere two months earlier than his dying.

In his last few months, Bob altered his will to particularly handle these points. Most notable was the ultimate modification he made a mere two months earlier than his dying. That clause specified that Bob’s “identify, likeness, voice, and visible, written, or in any other case recorded work” would go to his son Steve and his half-brother Jimmie Cox. And if these two so selected, the modification additionally mentioned they might “deny the exploitation of such rights” by anybody else. In a wierd twist that will solely come to mild greater than 20 years later, Steve was left unaware of the ultimate modification since his uncle Jimmie, the executor of the property, had not shared the main points.

“Any adjustments that he made in his belief he did as a result of he felt he was doing one of the best factor for his household,” one in all his property attorneys emphatically informed The Every day Beast. “He was completely competent at the moment. There was no query of his means to make adjustments when he did it, and his reasoning was as strong because it may very well be.”

That reasoning had apparently led Bob to an inescapable conclusion: he didn’t need Bob Ross, Inc., or the Kowalskis, to personal something greater than the restricted mental property round artwork merchandise that he had already signed over as a part of the common course of their artwork enterprise.

Though John believes Bob really wished his legacy to relaxation within the palms of his son, he additionally thinks there was one more reason for the last-minute adjustments to the need: vindictiveness on Bob’s half. Revenge in opposition to the Kowalskis for what they’d put him by means of in his last yr. For what some noticed as their efforts to stymie Bob’s new ventures like the youngsters’s TV present. For his or her need, above all else, to maintain him endlessly chained to the company husk of Bob Ross, Inc., of which they now owned one hundred pc.

The Kowalskis’ first goal was Bob’s property. When Bob died, he was price round $1.3 million, with half of that comprised of his one-third possession of Bob Ross, Inc. Other than money and inventory, there have been additionally bodily properties to be divided. After which there was the matter of Bob’s precise paintings and artwork provides.

Right here the Kowalskis pounced. By means of their attorneys, Annette and Walt demanded that Bob’s widow Lynda and the property flip over what they thought-about to be their property—and so they took an expansive view of what they owned. They in the end wished “Bob Ross’s artwork, all completed work, work copies used within the growth of Bob Ross’s completed work, and all paints, brushes, easels, canvases, and different provides, supplies and instruments utilized by Bob Ross.”

In different phrases, they contended that every part Bob had labored on was theirs, down to each final paintbrush or easel he had touched.

When the property wasn’t forthcoming, they slapped Lynda and the property with a lawsuit demanding the gadgets in addition to damages, misplaced revenue, and legal professional charges. In some methods, Bob could have foreseen this maneuver. Upon giving a portray to one in all his mates after he grew to become sick, for instance, he had written an express message on the again in regards to the work’s new proprietor—as a result of, in keeping with that buddy, he was apprehensive the Kowalskis would attempt to repossess it upon his dying.

Upon giving a portray to one in all his mates after he grew to become sick, for instance, he had written an express message on the again in regards to the work’s new proprietor—as a result of, in keeping with that buddy, he was apprehensive the Kowalskis would attempt to repossess it upon his dying.

Along with the property they mentioned was theirs, the Kowalskis additionally made claims in opposition to the property for enterprise and private reimbursements. It’s an ordinary a part of property closures to settle excellent money owed. For example, in keeping with probate paperwork, the Mayo Clinic requested for slightly greater than $40,000 for Bob’s medical bills, and Lynda requested for round $10,000 for Bob’s funeral—two normal gadgets one expects to see.

Other than these, the one different reimbursement claims had been filed by the Kowalskis, underneath the auspices of prices incurred from journeys Bob made to the Mayo Clinics in Rochester, Minnesota, and Jacksonville, Florida, to deal with his most cancers. Their bills dated all the best way again to April of 1994, 15 months earlier than Bob died. So the Kowalskis or somebody of their make use of had sifted by means of a backlog of bank card payments from the previous yr and a half to provide you with their figures.

There have been a number of giant bills they wished the property to reimburse the corporate for, like Bob’s aircraft flights to Rochester or Annette’s journeys to Florida to go to him. However there have been additionally small bills like $41.63 for a Travelodge in Jacksonville, $14.10 for Shoney’s, $16.92 for Cracker Barrel, $17.50 for Denny’s.

Lots of the company bills had been charged to Bob’s firm card, however fairly a number of had been on Annette’s. So regardless that two of the three homeowners of Bob Ross, Inc., had been concerned in lots of of those transactions—and regardless of the very fact one might argue conserving Bob Ross alive would seem like a reputable enterprise expense that the corporate ought to cowl—the Kowalskis apparently thought-about these purely private bills so the property needs to be on the hook.

The Kowalskis’ bills weren’t restricted to simply the corporate bank cards although. In a separate declare, in addition they demanded reimbursement for private bills—once more for the journeys to Rochester and Jacksonville. And as soon as extra, there have been a number of bigger bills like lodge rooms in Rochester, together with others like $15.05 for Pink Lobster, $38.10 for flowers, or $11.09 at a bookstore in Minnesota.

If none of those had been enterprise bills, and as a substitute Annette was there solely in her capability as one in all Bob’s shut mates to help him in his time of want—properly, with mates like these, who wants enemies.

There was a bigger irony at play, if it may be known as that. On one hand, when it got here to all of the work within the property—Bob’s huge corpus of labor—the Kowalskis argued that, since he was “work-for-hire,” every time he put a brush on a canvas, Bob Ross, Inc., owned his time and thus all his inventive work. Then again, when it got here to Bob’s well being—preserving the individual whose identify and likeness had made all of it potential—that apparently had nothing to do with Bob Ross, Inc.

It was as if the Kowalskis had wished to have their cake and eat it too—and if they might handle it, they apparently wished Bob Ross to pay for the cake. Given the obvious pettiness of all of it, it’s no shock that through the years, amongst Bob’s family and friends, there could be rumors that the Kowalskis had requested to be reimbursed for the flowers they despatched to the funeral and even tried to take management of Bob’s corpse. (There’s zero proof for both of those.)

One would possibly assume that suing a useless man over gadgets like paints and paint brushes may be scraping the underside of the barrel. The Kowalskis might, nonetheless, go decrease. Particularly, suing a PBS youngsters’s TV present for a half-million {dollars} in addition to the very PBS station, WIPB, that had for a decade been house to The Pleasure of Portray.

The present in query was a four-part youngsters’s song-and-dance collection known as The Adventures of Elmer & Mates. Bob had appeared as a visitor star within the first episode through a inexperienced display screen from Florida since he was too ailing to journey on the time. He performed himself, and in a handful of scenes, he helped a troop of wayward youngsters seek for a miner’s hidden treasure. The miner’s identify occurred to be “Previous Walter,” and as Bob defined, Previous Walter was lengthy deceased.

That episode, “Treasure Past Measure,” aired two months after Bob died. Lower than a month later, the Kowalskis filed a federal lawsuit in opposition to WIPB and the present’s producer, an Indiana dermatologist named Terry Marsh. Given Bob’s prominence in Muncie, the submitting resulted within the cringe-inducing headline in one of many native papers, The Star Press: “Bob Ross Inc. sues youngsters’s present”—accompanied by a photograph of a broadly grinning Bob.

Along with demanding the destruction of any merchandise associated to The Adventures of Elmer & Mates, all income Terry had reaped, and triple the damages Bob Ross, Inc., had allegedly incurred, the go well with additionally tacked on $500,000 as a penalty for Terry’s allegedly “encouraging, aiding, and cooperating with Bob Ross within the breach of his fiduciary obligation of loyalty to Bob Ross, Inc.”

The Kowalskis’ argument went one thing like this: as a result of Bob had consented to particular restricted trademark filings, similar to a cartoon likeness to be used on paint merchandise, they now extrapolated that to say that Bob’s identify and precise likeness—as in, his precise individual, and thus what had been recorded throughout the present—was protected by their emblems.

In different phrases, Bob Ross, Inc., owned not simply Bob’s work however Bob himself. Or, extra exactly, his ghost. “As a result of Bob Ross seems in that video, they’re claiming that it’s an infringement of their trademark,” Terry’s legal professional defined to The Muncie Night Press on the time. “We don’t see any drawback.”

To nobody’s shock, the Kowalskis actually did.

“We personal that identify,” Annette snapped to The Star Press. “They’re utilizing his identify with out permission.” By means of the media, she additionally threatened to yank WIPB because the presenting station for The Pleasure of Portray—a risk she would in the end make good on. She piled on, saying that “Bob’s final phrases to me had been that he was very, very upset over what Terry had achieved, and he refused to pay him” for his share of the manufacturing.

Annette could have omitted a few necessary particulars. First, in keeping with Terry, it had been Bob’s thought to reimagine the episode in query in order that Bob might, even in his poor well being, take part within the filming from afar (the principle shoot was at WIPB). And second, given what Bob was going by means of, Terry says he had merely paid the tab himself since he didn’t need to hassle Bob about cash whereas the person was preventing for his life.

After all, there was one other important factor Annette omitted. And positively one which she and Walt seemingly didn’t point out when their attorneys castigated Bob for his lack of “loyalty” to Bob Ross, Inc.

It fell within the class of inconvenient fact—and for his or her lawsuit, extraordinarily inconvenient fact. The lawsuit had explicitly mentioned that “Bob Ross, Inc., didn’t consent to Bob Ross’ and to the defendants’ manufacturing of a video cassette recording of or different use of the identify and likeness of Bob Ross.” But in actuality, Annette or Walt had explicitly given permission to Bob to movie the present. And there was an precise tape recording of the dialog.

through The Adventures of Elmer

It seems that, in his final months, because the chemotherapy and radiation took a toll on his reminiscence, Bob had been within the behavior of recording his telephone calls. Which included one during which Annette or Walt gave him permission to do the present. This solely got here to mild when Terry was on the telephone commiserating with Lynda. She knew Bob had been informed he might do the present, and she or he offered the tape recording that proved it.

The Kowalskis’ total case was constructed on a lie so egregious that Terry’s lawyer thought he had a slam-dunk case to go after the Kowalskis for submitting a blatantly frivolous lawsuit. Terry didn’t need something to do with it although. He simply wished to be achieved with the Kowalskis. Briefly order, he and WIPB settled the matter.

Terry had the final phrase on the entire sordid affair, which he broadcast by means of The Muncie Night Press: “It was the final work [Bob] did in his life and the achievement of a lifelong dream [to host a children’s TV program]. He was very pleased with the present and would have been heartbroken had he recognized his companions had sued to have it destroyed.”

When the settlement went public, a intelligent headline author at The Star Press couldn’t resist the proper Bob Ross pun: “Taped dialog paints new image.” The story led with the outdated saying that “no one ruins an excellent story like a witness.”

The Kowalskis weren’t going to make the identical mistake once more. In April 1997, virtually two years after Bob died, Jimmie signed an settlement on behalf of Bob’s property to settle the Kowalskis’ lawsuit. The destruction of the audiotapes was one of many key clauses.

Within the last evaluation, the Kowalskis’ strategy proved to be a successful technique. Few might or would go toe to toe with well-heeled, and well-financed, attorneys whose shoppers had made it clear that there have been not many ranges to which they might not stoop.

With the lawsuits settled, Bob Ross, Inc., was within the free and clear to roll on by means of the remainder of the Nineteen Nineties. The preliminary concern that The Pleasure of Portray would possibly fade from the airwaves was shortly put to relaxation. With 403 episodes on faucet, it actually didn’t appear to matter to Bob’s followers, or PBS station managers, whether or not he was alive or useless. On TV not less than, he had achieved one in all his express objectives in life: to grow to be immortal.

Lastly, in 2012, as Annette and Walt reached their seventies and eighties, respectively, they turned over the reins to Joan—and a brand new period started for the enterprise.

Joan defined to The Every day Beast that her enlargement into Bob Ross licensing past paint merchandise was little greater than a contented little accident. A lot as her dad and mom had saved their nostril to the grindstone of the paint enterprise whereas Bob was on the market making a present he presciently hoped would final endlessly, Joan likewise was so near the paint enterprise that she didn’t see the potential for different income streams centered on Bob.

That’s, till a licensing firm named Janson Media approached her with a suggestion. The social-media platform Twitch was beginning a brand new on-line channel, and so they wished to launch it with a Bob Ross marathon. Joan was leery—as she and her dad and mom had at all times been about streaming since they felt like they’d lose management of The Pleasure of Portray, the crown jewel of the corporate’s mental property. However one in all her nephews understood the potential. “Aunt Joan, you need to do that,” he informed her in a Fb message.

“It will be some huge cash, which we wanted at that time,” Joan mentioned.

She mentioned sure to the proposal, and in brief order the Twitch marathon launched Bob Ross into a brand new stratosphere. “Twitch.TV wakened the world,” Joan told the web journal Vocativ in 2015, across the time of the marathon. “They made everyone bear in mind their childhood once more regardless that we’ve at all times been right here…We’re freakin’ out.”

Years later, she’s extra reflective in regards to the rocket ship Twitch launched again then. “Sure, we had been shocked however probably not,” Joan defined to The Every day Beast. “Lastly, lastly, we’re doing what Bob wished” and really spreading his message to the plenty on the scale about which he dreamed.

The Bob Ross renaissance opened up an entire new world of money-making alternatives. Janson and a separate brand-management firm named Firefly super-charged the Bob Ross branding enterprise—and the cash began rolling in.

Based mostly on court docket paperwork turned over as a part of Steve’s lawsuit, in 2012, when Joan took over, Bob Ross, Inc., introduced in lower than $200 in licensing income exterior of its paint merchandise. In 2015, that quantity was nonetheless solely about $40,000, however the next yr it rocketed to $460,000. And the yr after that, 2017, Bob Ross-branded merchandise had been kicking off properly north of one million {dollars} in licensing charges to Bob Ross, Inc., in virtually pure revenue. It’s a protected wager that quantity has solely climbed within the ensuing years, particularly now with nationwide company campaigns just like the Mountain Dew business.

There was just one small subject. As had at all times been the case, it wasn’t fully clear if Bob Ross, Inc., owned what they had been promoting for the reason that Kowalskis’ lawsuit in opposition to and settlements with Bob’s property left a few of Bob’s mental property—particularly the appropriate to make use of his identify and likeness for business merchandise—in a possible authorized grey zone. If this had been actually the case, the one approach to unmask it could be in a court docket of legislation. And it could take motivated litigants to go head-to-head with Bob Ross, Inc.

The occasions that led to Steve Ross’s faceoff with Joan and Bob Ross, Inc., began with the third household that had made Bob Ross all that he was: the Kapps, whose patriarch Dennis had performed a important function in advertising and marketing Bob Ross’s paints for greater than three many years. A number of years in the past, Joan determined to depart Dennis’s firm. “We noticed some issues in that group that involved us,” she defined, clearly biting her tongue so as to not sling mud. “It was a shrewd and mandatory enterprise determination.”

It additionally instantly blew a gap in Dennis’s stability sheet so massive the corporate was out of the blue at mortal danger. It fell to Dennis’s son Lawrence, a garrulous businessman, to attempt to save the household enterprise.

Lawrence’s thought was to interact a brand new frontman for a brand new line of paints—somebody who would have immediate identify recognition, if not at Bob’s degree then not less than shut sufficient to maintain the corporate afloat. And the one that instantly got here to thoughts was none aside from Bob’s son Steve.

Lawrence reached out to see if Steve may be , however Steve instantly flagged an issue: the potential for a lawsuit by Bob Ross, Inc.

For many years, Steve had heard the corporate’s footsteps behind him. His abiding fear was getting sued over his personal surname. As Steve recalled to The Every day Beast, he at all times remembered a telephone name he acquired again in 1995:

Annette known as me two days after my dad died, and she or he mentioned, “I need you to hearken to me rigorously… Any Bob Ross artwork merchandise, something associated to artwork or portray… you may by no means ever make these, distribute these, create a enterprise round these—nothing. However if you need you are able to do something not painting- or art-related that you really want. You are able to do Bob Ross pickles, Bob Ross sneakers, Bob Ross no matter. However you can not put the Ross identify on a painting- or art-related product, interval—ever—for the remainder of your life.”

None of this had ever actually come up although since, previous to Joan’s taking up, Bob Ross, Inc., had by no means expanded past the core paint merchandise. “Walt and Annette knew what would occur in the event that they did do it,” Steve mentioned. “Joan was silly sufficient to do it, and that’s what triggered me” to pursue a lawsuit.

Steve Ross and Dana Jester

Courtesy Steve Ross

Steve had one other set off too. For the primary time, he discovered in regards to the last modification to his father’s will—the one which theoretically turned over the mental property to him. He out of the blue realized he had a robust authorized declare to his father’s legacy.

Steve and Lawrence joined forces with one in all Bob’s greatest mates, Dana Jester, and shaped an LLC. They retained an mental property lawyer to press their case for the possession rights to Bob’s identify and likeness in addition to damages for alleged infringement because of Bob Ross, Inc.’s foray into the broader licensing enterprise. The trio even went forward and filed a trademark to make use of a sketch of Bob’s face on rolling papers and different weed- and tobacco-related merchandise.

Joan was considerably shell-shocked when their lawyer reached out. “We hadn’t heard from Steve for 25 or so years,” she mentioned, after which the lawyer’s letter arrived. “We didn’t have a chance to have any kind of a dialog, however we’d have favored that,” she added.

Rebuffed by their request to debate a settlement, in the summertime of 2018 Steve and his companions filed a federal lawsuit and headed to court docket. In lots of respects, the case was a blast from the previous—a redux of the sooner 1995 lawsuits in opposition to Bob’s property about “work for rent,” oral contracts, emblems, and copyrights.

After a yr of claims and counterclaims—and depositions about odorless thinner, brush beater racks, bungee-cord easels, and different gadgets one imagines made their first-ever appearances in federal court docket—the attorneys had lastly made their instances. That fall, virtually a quarter-century after Bob’s dying, a decide in Virginia set to the duty of figuring out the place the world’s most well-known TV artist ought to reside in perpetuity.

Six months later, he rendered his determination. In his view, Bob had actually given all of his mental property to Bob Ross, Inc., throughout his lifetime through oral contracts that will have been confirmed by written contracts, if the written contracts had existed. Irrespective of, apparently, that the written contracts didn’t exist. Thus, the ultimate modification to the need was irrelevant for the reason that mental property in query was, by that point, not Bob’s to present to anybody else. In different phrases, Bob Ross, Inc., owned all of it.

Steve and his companions thought they’d a robust case on enchantment, however they didn’t have the money to proceed the struggle—nor did they need to be tied up in authorized limbo for the foreseeable future. From the onset, what they’d actually wished was the appropriate to make use of Steve’s identify—and the reassurance that they wouldn’t be hit with a well-financed lawsuit from Bob Ross, Inc., in the event that they did.

Ultimately, they struck one of the best deal potential underneath the circumstances. In alternate for a modest cost, Steve gave up his claims on Bob’s mental property. Most significantly for him, maybe, Bob Ross, Inc., gave him the clearance to maneuver ahead along with his enterprise utilizing his identify and the appropriate, underneath non-disclosure agreements, to indicate some phrases of settlement to potential enterprise companions who may be scared of a Bob Ross, Inc., lawsuit in the event that they had been to get into mattress with Steve.

Bob Ross at easel portray one in all his mountain landscapes as his enterprise companion Annette Kowalski seems to be on in his studio at house.

Acey Harper/Getty

All and all, it was a bitter tablet for Steve and his companions. Barring a miracle, the Kowalski household’s firm will personal Bob Ross’s identify and likeness, and financially profit from his good identify, for so long as there’s cash to be made off of it.

After all, it’s additionally inconceivable to flee the chilly, arduous actuality that had the Kowalskis folded store again in 1995 after Bob handed, it’s extremely seemingly that Bob would have light into obscurity a lot as Invoice Alexander has. There merely wasn’t anybody else in Bob’s orbit with the appropriate ability set or enterprise acumen to navigate the intervening many years, whether or not that was Walt and Annette’s conserving Bob on the air within the U.S. whereas increasing internationally, or Joan’s daring enterprise into the realm of name licensing to create a brand new roadmap for the web age.

“I do know that I’m doing precisely—precisely—what was supposed by Jane, Bob, Walt, and Annette,” Joan informed The Every day Beast.

Steve could have misplaced one side of his father’s legacy for good with the stroke of the decide’s pen, however he did achieve one thing as properly. One thing for which there isn’t any financial worth. One thing that had been lacking from his life ever since his dad had handed into the good unknown.

That one thing started slightly earlier than 9 a.m. on Wednesday, Sept. 24, 2019, an hour due east of the tiny makeshift TV studio the place Bob Ross had launched his profession all these years in the past. Nestled between limitless cornfields, and some towering windmills that slowly spin within the breeze, the 4-H Fairground in Winchester, Indiana, is little greater than a squat, light white constructing with a sun-baked gravel car parking zone. Regardless of the inglorious setting, on at the present time, at this hour, the 4-H is about to grow to be the non permanent middle of the Bob Ross universe.

A number of dozen artists have converged right here for a portray workshop in contrast to every other in current reminiscence. For the primary time in not less than 15 years, it’s a chance to study from Bob’s two most trusted grasp painters: Steve and Dana, Bob’s son and his greatest buddy. At this level in historical past, apart from Annette, they spent extra time than anybody else in direct contact with the person for whom they’re his most devoted disciples.

For these gathered, it’s a workshop with two residing legends. At 9 sharp, with little fanfare, Dana takes the dais on the entrance of the 4-H’s cavernous single room, provides a quick introduction, and demonstrates step one of as we speak’s portray—“Daylight within the Shadows,” the identical crimson-hued forest scene he painted when he guest-hosted an episode of The Pleasure of Portray again in 1993. He even makes use of one in all Bob’s outdated easels, and afterward he’ll showcase different memorabilia just like the “BOB ROSS” self-importance plate that graced Bob’s corvette.

Steve Ross admiring an image of his father

Courtesy Alston Ramsay

Dana is actually a draw, however for many, Steve is the star of the present. And on Thursday, when it’s Steve’s flip to show, he’s as he might be all through the 4 days of portray and socializing over pizza and beer: talkative, humorous, empathetic, and with such brimming creative expertise that it’s virtually like he’s performing a magic present every time he places his brush on the canvas. Actually, Bob’s closest mates all say Steve is a greater painter than his father.

Steve is such a pure in entrance of the gang that it’s virtually inconceivable to imagine that that is the primary time he’s taught in a decade and a half—or how lengthy and arduous his journey has been to succeed in this level.. Again in 1995, in his last phrases to him, Bob inspired Steve to at all times “proceed”—a easy however prophetic acknowledgment that he knew how a lot Steve would possibly battle in his absence.

And certainly, Bob’s dying had dragged Steve right into a darkish despair from which he virtually didn’t escape. At one level shortly after Bob handed, Steve was driving on a freeway when out of the blue an impulse washed over him to swing his automobile into oncoming site visitors to finish the ache as soon as and for all. He gripped the wheel tight and managed to maintain it collectively—however simply barely.

The despair additionally affected his livelihood. He had been portray since he was a toddler, however after his father’s dying, that which had given him a lot pleasure and self-worth grew to become inextricably tied to the worst second in his life. He did paint and educate some over the following years to make ends meet, however he ultimately dropped off the circuit fully and settled into the hermit way of life that will outline his existence for the following 15 years.

That’s, till the authorized confrontation with Bob Ross, Inc., rekindled his fireplace and introduced him to Winchester for the workshop with Dana.

All in all, the seminar was a smashing success: 4 days of portray six to eight hours a day, Bob Ross bon mots galore, and a gaggle of likeminded devotees bonding over their shared love of portray as Steve and Dana regaled them with endless tales about Bob.

When Steve returned house to Florida, he hopped on-line to see if any of the attendees had mentioned something in regards to the occasion. He wasn’t anticipating a lot, however what he discovered was a show-stopper. There have been phrases of affection and phrases of kindness. The identical kind he had doled out to the painters—however directed at him.

“I didn’t understand that folks missed me or wished to have me do that once more,” he mentioned. “I at all times knew, however what I imply is, possibly I didn’t need to know. Possibly I reserved the appropriate to stay ignorant.”

On and on Steve learn. About all of the individuals who had come to study from him. About how he had touched their lives in profound, significant methods—simply as his father had. Because the phrases of kindness flashed throughout the display screen, as he took inventory of all of it, out of the blue a deep emotion welled up inside and barreled towards him like a freight practice.

After which it hit him. Steve took a deep breath, and he started crying. Tears streamed down his face as he felt the long-absent grace of God in that easiest of feelings, the one which had been absent in his life for thus lengthy that he had forgotten what it even was.


“Like the primary time I’ve had the solar on my face in a thousand years.”

Alston Ramsay is a author and producer in Los Angeles. In case you have any info associated to this text, please e-mail him at BobRossTips (at)

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