OWN: Oprah Winfrey Community has launched its first-ever initiative targeted on offering instruments and assets to empower Black ladies to personal their well being in 2021 and past. The community’s OWN Your Health marketing campaign seeks to convey consciousness, training, assets, and a way of group to handle the distinctive well being considerations going through Black ladies immediately, encouraging them to place their well being and well-being first.
A multi-platform marketing campaign, Personal Your Well being explores the complete vary of psychological, bodily and emotional/social well being with quarterly initiatives that characteristic messaging and with updated and related well being and wellness instruments. The marketing campaign additionally supplies alternatives for OWN model companions to assist with assets and choices for more healthy life.
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Perception from the Nationwide Institute of Well being and Johns Hopkins Faculty of Public Well being reveal that Black ladies have larger charges of diseases together with hypertension, diabetes, breast most cancers, stroke, and lupus. Moreover, Black well being disparities usually exist because of systemic racism inside the US healthcare system, racial segregation of neighborhoods, and racism-related power stress. With such points in thoughts, the marketing campaign focuses on three key pillars affecting Black ladies’s well being:
- Proactive Prevention – together with routine screenings, diet, well being training and accountability.
- The Unstated – together with fertility, motherhood, sexual and relationship well being, trauma monetary well being and coverings.
- Superwoman – supply of strain many Black ladies often expertise – the duty to undertaking a picture of power and to suppress feelings, to withstand accepting assist or admitting vulnerability and prioritizing caregiving to others
“At OWN, we’re at all times striving to satisfy our viewers the place she is and to serve her wants. This essential initiative helps and empowers Black ladies, and it has by no means been extra crucial to make use of our wide-reaching platform to make sure they’ve the instruments and assets wanted to enhance their well being and well-being.” mentioned Tina Perry, president OWN. “COVID-19 and the racial justice motion have additionally highlighted the necessity for pressing coverage reform to stability disparities that exist in healthcare for Black ladies and we stay up for working with our distinguished advisory council on this marketing campaign that may assist and uplift our group.”
You’ll be able to watch a spot saying the launch of the initiative beneath. It options the music “Stand Up For One thing” by Grammy and Oscar winner Widespread and Oscar-nominated The USA vs. Billie Vacation star Andra Day and voice-over by Day.