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REaD Group and industry leading partners launch innovative data hygiene product for SMEs

First information hygiene product for Microsoft Dynamics 365 retains buyer information clear as information decay fee soars

London, 31 March 2021 – In an thrilling business collaboration, information and perception firm REaD Group has joined forces with The Software program Bureau, Royal Mail and Mortascreen to launch Clear Contacts, the primary information hygiene product for customers of Microsoft Dynamics 365, one the world’s largest CRM platforms for SMEs.

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New analysis exhibits that the speed of knowledge decay has accelerated by 0.5 p.c per thirty days, which means that annual information decay now stands at 37.5 p.c per yr as a result of impression of COVID-19 on the UK’s fee of mortality and residential movers. In July 2020 the introduction of the stamp responsibility vacation resulted in essentially the most buoyant property market since 2008 with a ten p.c year-on-year rise in house movers. Tragically, the pandemic has additionally led to a big rise within the UK loss of life fee, which is at the moment working 15 p.c larger than common.

This excessive fee of knowledge decay means it’s by no means been extra vital for SMEs to evaluation the standard of their buyer information and Clear Contacts is designed particularly to make information high quality accessible to SMEs.

With private information frequently altering, conserving buyer data up-to-date and correct allows companies to maximise gross sales and income alternatives, scale back the danger of dangerous debt, shield their model from potential communication errors and minimise waste, all of the whereas understanding they’re GDPR compliant.

Hosted in Azure, Clear Contacts allows automated batch information cleaning of UK client information which allows Microsoft Dynamics 365 clients to determine if a person has moved house, the place they’ve moved to or if they’ve handed away. It attracts from a pool of over 250 million verified, usually up to date data from REaD Group, Royal Mail and Mortascreen.

Microsoft Dynamics 365 is the primary CRM platform to supply in-platform information hygiene, making the method much less time-consuming, extra environment friendly and considerably much less dangerous as the information doesn’t depart the Microsoft ecosystem. Clear Contacts is configured to work inside API limits, little storage is required and there may be a simple and clear subscription pricing mannequin beginning at £51.75 per thirty days.

Jon Cano Lopez, CEO of REaD Group, commented, “With the impression of the pandemic on information decay, information cleaning is changing into more and more vital, notably for organisations which can be growing advertising exercise right now with a view to hold clients engaged. That’s the reason we’re excited to be concerned on this first ever business collaboration to create a one-stop information hygiene answer for the shoppers of Microsoft Dynamics 365.”

Lucy Bourne, Accomplice Growth Supervisor, Microsoft Enterprise Functions, added, “We’re delighted to welcome Clear Contacts onto the rising world ecosystem of options for Microsoft Dynamics 365 clients. The truth that we’re the primary platform to hold an in-platform information hygiene options demonstrates the significance we place on GDPR and finest observe advertising. SMEs make up a big proportion of our clients within the UK and this can be a welcome answer for them to have the ability to clear and replace their information rapidly and simply – all throughout the security of the Microsoft ecosystem.”

Clear Contacts is on the market now for customers of Microsoft Dynamics 365. For extra details about Clear Contacts and how one can entry it please go to

– Ends –

For an interview with REaD Group, please contact:
Kate Gordon
Vibrant Spark PR for REaD Group
hi there[at]brightsparkpr[dot]co[dot]uk
T 07980 921961

About REaD Group
REaD Group is a advertising information and perception firm that provides manufacturers the appropriate to be private. Knowledge – notably high quality information and information high quality – is on the coronary heart of every part it does: REaD believes that there isn’t a advertising problem that information can not resolve.

To genuinely have interaction clients, manufacturers should create communications which can be well timed, related and permissioned. REaD makes use of its unrivalled information merchandise, perception and experience to helps its purchasers get nearer to their clients, providing market-leading information high quality and cleansing options and trusted advertising information.

For extra info go to

The Software program Bureau
Clear Contacts is created by The Software program Bureau, specialists in all issues information hygiene. With greater than 25 years’ expertise crafting information software program and with merchandise processing in extra of two billion data every year, The Software program Bureau is trusted by a number of the largest organisations to maintain their information correct and compliant.

For extra info go to

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