“We now have remodeled right into a essentially totally different and dramatically enhanced group and so it’s time to embrace a brand new identify and model id which higher displays who now we have turn out to be and our imaginative and prescient for the longer term,” mentioned Audacy’s president and CEO David Area in an announcement to THR. “‘Audacy’ captures our dynamic creativity, excellent content material and progressive spirit as we aspire to construct the nation’s finest audio content material and leisure platform.”
It is a transfer just like the one made by radio large Clear Channel Communications, which rebranded as iHeartMedia in 2014 to raised mirror its push the audio house exterior of terrestrial radio.
The corporate has been on an acquisition spree in recent times, shopping for legacy companies like CBS Radio, in addition to podcast studios like Cadence13 and Pineapple Road Studios and the influencer platform Podcorn. It additionally launched Radio.com, which has turn out to be one of many largest streaming audio platforms, and has struck partnerships with corporations like HBO, Netflix, Twitch, and FanDuel.
As a part of the rebranding, Radio.com may even rebrand beneath the Audacy model identify.
Additionally on Tuesday, the corporate unveiled a slate of latest content material, together with an unique podcast hosted by Demi Lovato, a revamped model of Loveline, and reveals from Wealthy Eisen and Boomer Esiason. The corporate can also be asserting offers with BetMGM to develop its presence within the sports activities betting house, and with Irving Azoff’s International Music Rights.
The corporate may even change its ticker image on the New York Inventory Trade, going from ETM to AUD on April 9.
This text was initially revealed by The Hollywood Reporter.