#Roommates, 2021 has began off with a bang for R&B sister duo Chloe x Halle—and this newest information surrounding the 2 includes one of many largest magnificence manufacturers on the earth! Neutrogena simply introduced that Chloe x Halle are the latest movie star model ambassadors, making them the primary musicians to take action.
After getting separate Instagram accounts and shutting the Internet down with their takes on a wide range of viral on-line challenges earlier this yr, Chloe x Halle are leveling up as soon as once more and its courtesy of common magnificence model Neutrogena. @WWD reviews, Chloe Bailey, 22, and Halle Bailey, 20 have simply been named because the model’s newest ambassadors—and they’re reportedly the primary musicians ever to carry that title.
Kerry Sullivan, Vice President of Advertising and marketing at Neutrogena mum or dad firm Johnson & Johnson, had this to say about Chloe x Halle changing into the brand new faces of the model:
“These usually are not movie star faces or simply fairly faces. After all, they’re attractive, however in their very own proper, they actually have an entire story to inform and so they dwell an entire life. They consider in utilizing a model and their very own platform to actually attain the subsequent era of shoppers, and achieve this authentically by uplifting the subsequent era of shoppers. So we had been very aligned with the Neutrogena model values.”
She continued, including:
“They simply have a pure ardour after we talked with them, and truthfully, a curiosity for the science behind skincare. These ladies, they are surely an inspiration. They’re creators, they’re performers. They’re good to one another as sisters, they’re good to their followers and their followers. They’re very relatable to younger Millennial and Era Z shoppers who wish to hear extra about what manufacturers stand for and what’s behind a model.”
Halle spoke out about being a Neutrogena fan and connecting with the corporate’s previous adverts. “My sister and I actually have all the time related with the model ever since we had been younger ladies, just like the face-splash commercials. We’re all about skincare and we attempt to be very genuine, real human beings and, in the end, to point out that outdoors as effectively,” she stated.
In the meantime, Chloe revealed that her favourite Neutrogena product is the sunscreen, saying that “ladies of all colours, ages and pores and skin sorts can use [Neutrogena’s] sunscreens and not using a white forged. It truly provides a pleasant glow.”
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