Starz goes Casual in South Asia. The worldwide streamer’s Lionsgate Play is partnering with Lionsgate Television on its first Indian unique collection, a remake of LGTV’s comedy that ran 2015-18 on Hulu.
The information comes after launched its direct-to-consumer OTT app Lionsgate Play within the nation final yr. Informal will kick off the service’s first unique slate for the Indian and South Asian market.
The unique collection adopted a dysfunctional household with a bachelor brother (Tommy Dewey) and his newly divorced sister (Michaela Watkins). Collectively, they coach one another by way of the loopy world of courting whereas dwelling below one roof once more and elevating an adolescent (Tara Lynne Barr). The Indian Informal will star former Miss Universe Lara Dutta (Housefull, Don 2) because the sister and Prateik Babbar (Jaane Tu, Mumbai Diaries) as her brother and be directed by Bollywood filmmaker Kunal Kohli (Hum Tum, Fanaa).
“Lionsgate Play continues to achieve momentum in India, proving to be a powerful driver of Starz’s worldwide progress,” Starz president and CEO Jeffrey Hirsch stated in an announcement. “Partnering with Lionsgate Tv to kick off our first unique collection tailor-made for the Indian and South Asian market is the following step in curating our providing for our subscriber base who resonates with our daring, distinctive and defining collection that make up our ‘Better of World SVOD’ content material technique.”
Added Rohit Jain, Managing Director South Asia and Networks – Rising Markets Asia: “Lionsgate is dedicated to carry one of the best and most enjoyable premium content material to India and different South Asian international locations,” stated We’re excited to launch our first line-up of unique collection with a fantastic slate of achieved writers, administrators and actors as we proceed to broaden and diversify our robust and exceptionally properly curated content material providing.”