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Religion Of Sports Hires EJ Laratta & Melissa Radzimski In Key Exec Roles – Deadline


EXCLUSIVE: EJ Laratta and Melissa Radzimski have joined Religion of Sports within the respective roles of Head of Partnerships and Director of Social Video and Viewers Progress.

Laratta was beforehand VP of Partnerships at Pink Bull North America the place he led partnerships with manufacturers corresponding to BFGoodrich, Activision, Kia Motors, Adidas and others. In his position at RoS, Laratta’s major duty shall be to drive income by producing strategic partnerships each domestically and globally.

Faith of Sports activities

Radzimski was beforehand a senior producer on the Emmy Award-winning media firm, Nice Large Story, the place she and the social group gained a Shorty Award for “Greatest Instagram Presence”. In her RoS position, Radzimski will oversee the corporate’s digital technique and helm a manufacturing group that focuses on short-form documentaries made for social media platforms in regards to the intersection of sports activities and tradition.

Final yr, Faith of Sports activities raised $10M in funding led by Elysian Park, Advancit Capital, co-founded by Shari Redstone, and Courtside Ventures, and not too long ago introduced the launch of their scripted TV and movie division which shall be run by Ryan Stowell.

Faith of Sports activities is an Emmy Award-winning sports activities media firm co-founded by Tom Brady, Gotham Chopra and Michael Strahan, constructed on the thesis that sports activities ​are​ faith. The corporate produces content material targeted on a single narrative of ‘Why Sports activities Matter’ to discover greatness and human potential. Faith of Sports activities has produced a whole lot of hundreds of hours of content material throughout mediums, from short-form video to podcasts to function movies, together with its flagship Faith of Sports activities Sequence, ​Shut Up and Dribble,​ ​Tom vs. Time,​ and ​Greatness Code​.

“Faith of Sports activities at all times is targeted on our voice and standpoint – utilizing totally different mediums and avenues to reply the query ‘Why Sports activities Matter’,” mentioned Ameeth Sankaran, Faith of Sports activities CEO. “We’re excited for EJ and Melissa to affix and assist us broaden the quantity of content material and the companions we work with to additional evangelize the message.”

“I passionately imagine in Faith of Sports activities’ mission, which is to inform significant and inspirational tales utilizing sports activities because the language,” mentioned Laratta. “RoS is in a novel place to assist manufacturers praise that funding with (award successful) storytelling that resonates far past avid sports activities followers.”

“I’m so excited to be part of the Faith of Sports activities household, to assist develop our digital platforms, and interact with the RoS group,” mentioned Radzimski. “A number of the finest sports activities media firms give attention to highlights or viral moments; whereas we’ll at all times be a part of these conversations, we try to go even additional by leveraging the facility of RoS’ storytelling to social media and digital audiences.”





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