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“This is Asian Noodles”


Nissin Meals presents the style of Asia to Europe with a robust marketing campaign

Japanese firm kicks off 2021 with genuine recipes, interesting packaging designs and movies from masterful Asian cooks

Nissin Meals presents the style of Asia to Europe with a robust marketing campaign

Eschborn (Germany), 1st February 2021 – Japanese firm Nissin Meals, often known as the inventor of immediate noodles, is launching this 12 months’s “That is Asian Noodles” marketing campaign on the first of February for the primary time in a number of European nations.

“In each cup” – that is the marketing campaign’s motto. Twelve spots that includes star and avenue meals cooks present the thrilling and flavourful world of Asian meals and noodle tradition, which will be present in each cup of the “Cup Noodles” model. The vary, which options soup fashion and stir-fry fashion merchandise, brings genuine Asian flavour to shoppers. It takes little effort and time to create a scrumptious meal which is tasty not solely at residence, but additionally within the workplace and on the go.

The marketing campaign depends on excessive attain. Along with digital, PR, social media and POS, the great measures additionally embrace TV for the primary time. Furthermore, the marketing campaign is launched in a number of European nations for the primary time, together with the UK, Germany, France and Denmark.

“With our ‘That is Asian Noodles’ marketing campaign, we want to invite shoppers to find the number of our ‘Cup Noodles’ this 12 months. Whether or not stir-fry fashion or soup fashion, every cup incorporates the experience of Asian noodle making,” explains Tomomitsu Taue, Advertising Director Nissin Meals Europe. “The expansion development within the Asian dry prepared meals section remains to be persevering with. We acknowledge the shoppers’ need for actual style selection and supply an alternative choice to ordinary prepared meals.”

Extra details about Nissin Meals and this 12 months’s marketing campaign “That is Asian Noodles” is out there on the website in addition to on Nissin’s social media channels: Instagram, Facebook and YouTube.

Cup Noodles can be found as Soba (stir-fry fashion) and Soups (soup fashion) within the following flavours:

Cup Noodles Soba

  • Traditional
  • Teriyaki
  • Yakitori Hen
  • Chili
  • Thai Curry
  • Sukiyaki Beef
  • Peking Duck

Cup Noodles Soups

  • Hen Teriyaki
  • Beef Sukiyaki
  • Kaisen Seafood
  • Pork Tonkotsu

About Nissin
Nissin Meals Group founder Momofuku Ando invented the world’s first immediate noodles, “Hen Ramen”, in Japan in 1958. Cup Noodles from Nissin at the moment are out there in over 80 nations worldwide. With its merchandise, Nissin Meals Merchandise Co. Ltd. is the market chief in Japan within the immediate noodles class and occupies sturdy market positions in lots of different nations.

The Nissin Meals Group has set itself the purpose of bringing pleasure and moments of enjoyment to shoppers of their on a regular basis lives with its merchandise and, based mostly on this self-image as an “Earth Meals Creator”, to counterpoint meals tradition worldwide with its Japanese influences.

Press Contact:
markenzeichen GmbH
Maryam Kiausch
Schwedlerstraße 6
60314 Frankfurt am Important
nissin@markenzeichen.de





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