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eyeo launches Crumbs, bridging gap between privacy and identity

New answer supplies mediation between what advertisers want and what customers need

eyeo, the makers of Adblock Plus and pioneers in constructing a extra sustainable worth change between advertisers, publishers and on-line customers, immediately unveils Crumbs, a revolutionary new strategy to managing consumer information privately and a sustainable digital promoting different for the post-third-party cookie world.

Crumbs combines two completely different facets of the web economic system. On one finish, it supplies best-in-class privateness options at no financial value to the consumer. On the opposite, it offers advertisers a data-driven, holistic digital promoting answer, bridging the worth change between content material and shopper, whereas additionally being totally suitable with programmatic bidding and personal by design. Crumbs differs from different trade approaches to dealing with customers’ information for promoting functions in that it encourages customers’ endorsement by empowering them with tangible instruments that assist point out their express preferences in a data-driven promoting setting, whereas sustaining their full anonymity.

Rotem Dar, Director of Media Operations at eyeo, discusses extra: “Aside from ‘pandemic’, ‘privateness’ was crucial phrase in digital promoting in 2020. Rising shopper understanding of how information is being shared for promoting functions, laws like GDPR and CCPA, amongst others, in addition to strikes by browser makers to depreciate third-party monitoring cookies created a brand new actuality: the privacy-focused net. Promoting applied sciences should adapt to this new, extra non-public world.”

Customers’ shopping information stays protected on their units and their on-line identification and individuality are protected against cross-site matching, thus fulfilling the spirit of privateness laws by permitting customers to regulate how their information is being collected and used.

Nonetheless, Crumbs helps the monetised net and particularly content material creators by making anonymised but broad information sharing that complies with widespread concentrating on eventualities. Advertisers are then capable of profit from entry to extra correct information about their audiences, generated within the consumer’s machine, whereas sustaining full consumer anonymity, which can enhance belief within the promoting ecosystem.

Crumbs additionally serves as a expertise layer and a framework for browsers, which helps the privacy-focused net ecosystem by offering a complete, easy-to-use and free suite of the best privateness safety instruments accessible. This encourages a two-track course of: facilitating an added stage of help to advertisers and content material creators, whereas additionally addressing the consumer facet of privateness.

Dar continued: “Key to this new actuality is that concentrating on merely is not going to work if customers usually are not concerned. There must be an answer that ensures a ‘new deal’ between customers, web sites and advertisers; that is why now we have developed Crumbs. For a thriving free net and notably journalism, availability of promoting information is essential. Whereas web sites can profit from their first get together information, that’s not sufficient for guaranteeing free speech for long run. We want to present customers with larger transparency and management over how their private information is getting used on-line, additionally in purpose to revive their belief in internet advertising. Not solely does Crumbs defend consumer privateness, guaranteeing nobody can profile you as a person, it additionally nonetheless supplies advertisers with wealthy insights into their audiences, thus selling honest, clear and sustainable internet advertising. It’s really a win/win in making a extra balanced worth change between customers and advertisers.

“At eyeo, now we have been intimately concerned in serving to the market discover a approach to carry ad-blocking customers again to the worth chain of advertisers and publishers. Via Crumbs, we are actually aspiring to supply the framework for a joint answer that mediates between shopping applied sciences, advertisers’ wants and customers’ wishes, extending our mission of making a good and worthwhile net for all events. By providing customers the flexibility to help concentrating on eventualities that enrich their promoting expertise and assist fund their visited websites, whereas basically enabling performance of a constant identification all through the client journey, Crumbs really gives the perfect of all worlds.”

Customers can obtain Crumbs immediately for desktop –
Right here is the imaginative and prescient paper on which the product is predicated –


About eyeo
eyeo was created in 2011 with the mission to place customers answerable for a good, worthwhile net. Through the years eyeo has developed respectful, user-friendly and sustainable options for the way forward for the net. Probably the most well-known instance of that is Acceptable Ads, a program that establishes a typical floor between ad-blocking customers, web sites and advertisers. Now accessible to over 200 million customers, Acceptable Advertisements has expanded from extensions and plug-ins to be a sought-after characteristic on quite a few browsers and platforms. Along with that, eyeo develops Flattr, a donation software for content material creators, in addition to Crumbs, a software that mitigates customers’ want for privateness management and advertisers’ want to grasp an addressable viewers.

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Press contacts
Connor O’Keefe/ Avinash Nandara
Electronic mail:
Tel: +44 (0)207 388 9988

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