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Upstream Appoints Fernando Bortman As Chief Business Officer


New CBO brings 20 years of worldwide results-driven expertise to management crew as firm expands and engages new markets

London, January 21, 2021 – Main worldwide cell expertise firm, Upstream, has appointed Fernando Bortman as its new Chief Enterprise Officer. He shall be answerable for driving Upstream’s world income progress and enterprise acceleration because it expands into new territories and markets.

Fernando Bortman, Chief Enterprise Officer

Upstream, dedicated to serving to telcos and different enterprises in rising markets transition to digital with revolutionary buyer engagement and acquisition options, is about to double its income and profitability and additional develop its crew over the following three years.

Previous to his new function at Upstream, Bortman served as VP Gross sales and Basic Supervisor Americas, for cyber intelligence options firm, Verint, the place his management helped safe 40 p.c income progress in lower than two years.

Upstream CEO, Dimitris Maniatis, mentioned of the brand new appointment: “We’re delighted to welcome Fernando to his new function as CBO. He brings a wealth of worldwide expertise with him, and we’ve little doubt that his skills for nurturing groups and rising income shall be invaluable as Upstream continues to turn into the go-to digital monetization accomplice for cell operators and enterprises in rising markets.”

Earlier than becoming a member of Verint, Bortman was Basic Supervisor for the Caribbean and Latin America, Europe and CEE for Celltick Applied sciences, a mass-market cell options firm. There, he headed up three P&L models and directed a profitable crew of 30 professionals. He additionally steered actions with America Movil, and developed and oversaw gross sales channels to increase distribution. All through his profession, Bortman has excelled in main massive multidisciplinary groups, from gross sales and presales to account administration, buyer help, high quality assurance and monetization, to new heights of efficiency.

He holds a Bachelor in Enterprise Administration (BBA) in Laptop Science from the Ruppin Educational Institute in Israel and he has additionally acquired a number of awards and accolades all through his profession.

Fernando Bortman commented: “Upstream has an incredible monitor report in efficiency advertising and digital monetization throughout rising markets. The chance for accelerated progress and new partnerships as the corporate continues to offer glorious worth and connectivity for its prospects can’t be overstated. I stay up for taking part in a key function in seizing these alternatives in 2021 and past.”

-ENDS-

For extra info please contact:
Chevaan Seresinhe
Sonus PR for Upstream, UK
E: upstream@sonuspr.com
P: +44 20 3751 0330

Sofia Marinou
Upstream Company Communications
Ε: sofia.marinou@upstreamsystems.com
corp.comms@upstreamsystems.com
P: +30210 6618532 +30210 6618507

About Upstream
Upstream is the go-to expertise accomplice for enterprises in rising markets searching for to attain digital progress. As a pacesetter in cell expertise -for the previous 20 years- we offer revolutionary options that talk to 1.2 billion shoppers. We assist our companions unlock new income streams boosting their buyer engagement and acquisitions, driving conversions and lowering churn. Our end-to-end options invigorate the top prospects’ expertise and engagement by way of Upstream’s personalised digital journeys and omnichannel method. We make migration to digital gross sales solely a matter of weeks without having for upfront investments. And all this with a novel added layer of digital transaction safety powered by our award-winning safety platform, Safe-D, driving fraud-free income and end-user safety. Upstream presently works with greater than 60 corporations in Telco, Insurance coverage and Retail in over 45 international locations in Latin America, Africa, the Center East and South-East Asia.



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