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10 Latin Music Stories That Changed the Game in 2020

Past the stats, nevertheless, this was the yr wherein the world lastly appeared to not solely hear but in addition see Latin music, recognizing each beats and artists in unprecedented vogue. In fact, actions don’t occur in a vacuum. Listed below are the ten information tales that shifted the lens for Latin music in 2020.

1. Jennifer Lopez and Shakira co-headline the primary all-Latin Tremendous Bowl Halftime Present (with Dangerous Bunny and J Balvin as supporting stars)

For the primary time in historical past, every act on the stage was Latin, a momentous assertion that underscored a novel second on this nation’s historical past: One stuffed with divisiveness that this present sought to fix, but in addition, one filled with range like by no means earlier than. Performances had been in English and Spanish, filled with symbolism, messages and multicultural significance (amongst different issues, the nation was formally launched to Colombian champeta). On the finish of the day, Tremendous Bowl scores elevated 1.7% over the earlier yr, in response to Nielsen information, thanks partially, to the Spanish-language simulcast of the sport, Fox mentioned.

2. The Black Eyed Peas Go Bilingual (and prime the charts)

It took a decade and a bilingual music in English and Spanish for what was as soon as the most important pop group on this planet to get again on the highest 40 of the Billboard Sizzling 100 chart. The Black Eyed Peas’ Spanish-titled “Ritmo,” that includes J Balvin, topped Billboard’s Hot Latin Songs chart and was the lynchpin for the bilingual Translation, the group’s first outing since Fergie’s 2011 departure.

3. Dangerous Bunny Scores, and Scores Once more

Bad Bunny’s shock album YHLQMDLG, launched in February, got here in at No. 2 on the Billboard 200, the best debut ever for an all Spanish album. To not fear. 9 months later, he upped the ante, debuting at No. 1 on the chart with El ultimo tour del mundo. It marked a primary for Spanish-language music that few individuals thought might ever come.

4. And as regards to Dangerous Bunny…

The Puerto Rican rap/entice star ended the yr because the most-streamed artist globally on Spotify, additionally a primary for an act who solely performs in Spanish.

5. Maluma tops the World chart

Billboard’s World charts debuted in September with Maluma on the helm of the ex U.S. listing together with his all-Spanish “Hawái.” It was uncontested affirmation that Latin had grow to be world. Two months later, The Weeknd jumped on the music, singing in English and Spanish, additionally a primary.

6. Maluma Goes to Hollywood

And as regards to Maluma, the Colombian music star introduced his stardom in a very completely different realm, co-starring next to Jennifer Lopez and Owen Wilson within the upcoming characteristic movie Marry Me. It’s the most outstanding position in Hollywood in no less than 25 years for a Latin music star. Alongside the best way, Maluma and Lopez graced the cover of Billboard.

7. J Balvin Will get a namesake McDonald’s Meal

The fast-food large selected Balvin because the second movie star (following Travis Scott) to get a namesake meal since basketball icon Michael Jordan. Balvin additionally released a signature Nike Air Jordan 1 shoe. Each accomplishments underscore the business and advertising and marketing enchantment of Latin acts.

8. “Dákiti” by Dangerous Bunny and Jhay Cortez Is the Most Listened-to Tune within the Planet

Shortly after Maluma made his World ex U.S. No. 1 debut, “Dákiti” — an all-Spanish reggaetón jam — came in at No. 1 within the general world chart. It was one other present of worldwide energy for music in Spanish.

9. Latin Billionaire Membership

Within the final week of September, Latin music, outlined as music carried out predominantly in Spanish, surpassed 1 billion streams within the U.S. in a single week for the primary time. The urge for food for Spanish-language music was lastly in proof within the U.S. as properly.

10. Rosalía Lands Nike Deal and Snags ‘Vogue’ Cowl

The rising Spanish star consolidated her world presence with a significant Nike deal and business marketing campaign in addition to touchdown the duvet of Vogue in America, changing into the primary music artist who performs solely in Spanish to do grace the duvet of the style journal.

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