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German Privacy Startup Usercentrics Announces €17 Million Series B Financing to Help Marketers address Global Data Privacy Challenges


Munich, December 17, 2020 – Usercentrics, the Munich-based chief in consent administration options, secured €17 million ($20.6 million) in a Collection B financing spherical led by premier know-how progress fairness US-investor Full In Partners. Present traders Alstin Capital, Reimann Buyers, and Cavalry Ventures additionally determined to take part within the spherical.

Usercentrics’ software program resolution allows firms and web site operators to acquire, handle and doc the legitimate consent of their guests for the occasion of an audit. That is essential, because the EU-wide Normal Knowledge Safety Regulation (GDPR) states that consumer consent is the most typical authorized foundation for the usage of internet applied sciences for advertising and marketing and promoting functions.

Usercentrics CEO, CRO

“Working a data-driven advertising and marketing technique in compliance with nationwide and worldwide information privateness legislation presents a serious problem to most companies. AI and Machine Studying fashions require loads of information, and acquiring this information requires customers consent. Knowledgeable consent should be given freely, in granular element and previous to loading advertising and marketing applied sciences. Usercentrics is at present processing over a billion consents per day for main enterprises. We firmly consider the strategic assist of our traders and this injection of capital will propel us to grow to be world leaders within the areas of Consent and Choice Administration”, said Mischa Rürup, CEO and founding father of Usercentrics.

Extra capital injection for the growth and world progress technique
Over the previous 12 months, Usercentrics has skilled hypergrowth – quadrupling each annual recurring income and headcount. Nearly half of the now 100 workers are builders. Chief Income Officer Juergen Weichert, who joined Usercentrics from Google in 2019, credit a progress technique with the current signing of manufacturers similar to Daimler World, Porsche and Zalando.

“With GDPR, Europe has created a high export product that’s now being tailored worldwide. Subsequently, Usercentrics’ function as Europe’s high export within the space of consumer consent additionally applies globally”, says Lukas Bennemann, companion at Alstin Capital.
Dr. Ulrich Bergmoser, Managing Director at Reimann Buyers states: “The corporate has demonstrated the spectacular scalability of its Consent Administration Platform in Europe. Because of its strategic method, we consider that Usercentrics might be one of many few European gamers to win the vital US market. We’re delighted to accompany the corporate on this milestone”.

“Usercentrics’ progress up to now demonstrates what’s achievable if you mix an skilled staff, product-market match and excellent execution. With Full In Companions supporting the enterprise, the Usercentrics staff positive factors entry to distinctive market experience and a global community, which can flip the growth to the US market into a house run”, says Stefan Walter, Managing Companion at Cavalry Ventures.

Subsequent purpose: US growth
With the assist of U.S. progress fairness investor Full In Companions, the subsequent part for Usercentrics shall be to extend its footprint within the North American market. As Knowledge Privateness turns into deeper entrenched into on a regular basis lives, it’s clear that the Usercentrics staff has constructed an vital resolution that can win the subsequent wave.

“Within the U.S., information safety is regulated on the state degree, which makes implementation far more complicated than in Europe. We consider that Usercentrics’ versatile and adaptable resolution is precisely what is required right here available in the market and look ahead to working carefully with them”, commented Elodie Dupuy, co-founder and Managing Director at Full In Companions.

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About Usercentrics
www.usercentrics.com.

About Full In Companions
www.fullinpartners.com.

About Alstin Capital
www.alstincapital.de

About Reimann Buyers
www.reimann-investors.com

About Cavalry Ventures
www.cavalry.vc

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Press Contact: Marion Weber, pr@usercentrics.com



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